1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Exact Match vs Broad

Discussion in 'White Hat SEO' started by greggggg, Sep 27, 2011.

  1. greggggg

    greggggg Regular Member

    Joined:
    Apr 24, 2011
    Messages:
    383
    Likes Received:
    21
    So I understand the difference between the two, but why is the difference sometimes extremely high. lets say I take miami auto dealer. It has 1900 broad search and less than 50 for exact match.

    so whare the other 1800 people looking for? is it all long tail keywords like best miami auto dealer or good lexus miami auto dealer. How do we capitalize on these other searchers?
     
  2. Gold Mike

    Gold Mike Registered Member

    Joined:
    Jan 5, 2011
    Messages:
    66
    Likes Received:
    10
    From my understanding, yes it is other long-tails containing the kw.

    To capitalize, I'd say drill down on the keywords and find the biggest numbers - in your example of car dealers, look for the most popular makes and so on.
     
  3. trustedfire9

    trustedfire9 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jun 15, 2010
    Messages:
    2,117
    Likes Received:
    1,786
  4. geass

    geass Registered Member

    Joined:
    May 17, 2009
    Messages:
    94
    Likes Received:
    5
    yes exactly, they can search for let's say "good miami auto dealer", this would be counted in the phrase and broad matching but not in the exact matching. If you want to target these, make content that have these keyword too and link to this content with these keywords.

    People say target only phrase matching but I would say target more the long-tail keywords, you rank high faster and noone will kill you for ranking better than them. I have had some people threaten me on the phone for ranking better than them in local competitive keywords!!

    Money is the root of all evil.
     
  5. scully

    scully Junior Member

    Joined:
    Jul 24, 2010
    Messages:
    151
    Likes Received:
    50
    Location:
    usa
    Some say that "exact" match is for short term and "broad" match is designed for long term results.

    Sounds good to me.
     
  6. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,115
    Likes Received:
    1,458
    Broad is any keyword phrase the term is used.
    "Blue" broad could mean blue car, blue computer, blue sky outside, blue man group in Toronto
    "Blue" exact is jsut that, "Blue"

    Never in my 15 years of being online have I tarted broad. One page for the exact search and that's it. Target the keyword, and don't stop until you are #1 for it.
     
  7. clyde

    clyde Elite Member

    Joined:
    Dec 5, 2009
    Messages:
    1,991
    Likes Received:
    1,131
    What they all said.

    Always do Local Exact searches.
     
  8. internalsoul

    internalsoul Jr. VIP Jr. VIP

    Joined:
    Apr 22, 2009
    Messages:
    1,004
    Likes Received:
    547
    Occupation:
    IM
    Location:
    ON Earth
    That some has "exact" lack of knowledge about seo:D
     
  9. greggggg

    greggggg Regular Member

    Joined:
    Apr 24, 2011
    Messages:
    383
    Likes Received:
    21
    The reason I ask is because I spoke to someone else working the same niche as me. My local site is ranked higher than his on the main keywords. Keywords that are 200-800 searches a month. I'm getting about 30 visitors to my site and he claims he is getting about 80 calls a week. he did say he was ranking for over 1000 different keywords ex. good city keyword, best city keyword, reliable keyword city etc...So I'm assuming he's getting the 8,000 broad searches that im missing by only focusing on the exact.
     
    Last edited: Sep 27, 2011
  10. internalsoul

    internalsoul Jr. VIP Jr. VIP

    Joined:
    Apr 22, 2009
    Messages:
    1,004
    Likes Received:
    547
    Occupation:
    IM
    Location:
    ON Earth
    Dude i do think he(jon_xx_x) gave you the right answer. You are free to ask anything. So the end story is that your competitor is targeting more keywords and ranked pretty well. Why dont you analysis his site, every single page and check the source code for the keywords he is optimizing his pages. You can also check his ranking. If you want to replicate his style on generating more traffic for all the pages then you are free to go, but play it fair ;)
     
  11. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 18, 2010
    Messages:
    4,663
    Likes Received:
    7,108
    Occupation:
    Generate Leads With FB Ads For Just $1
    Home Page:
    Thats what Ed Dale from The Challenge teaches too :/

    Might be some truth to that.

    I mean if you rank number one of a exact keyword, you will get a nice abundance of the broad traffic too! ;)