I've been thinking a lot about exact match anchor text and title tags. Its okay to have "Plumbing Services Chicago" as a title title, but its extremely difficult to write content with "Plumbing Services Chicago" as anchor text as this is grammatical incorrect. How much link juice would I lose if I were to have "Plumbing Services IN Chicago" as my anchor text knowing the title tag does not have the word IN in it? How much anchor text and title tag variation can there be? Some input here would be great!