Hey guys, 2 questions. 1. Would the correct strategy these days be to not use exact match anchors at all? Should you not use keyword anchors at all or should you just use you website address and anchors such as "click here" or "this article" etc. I've been just using my website address so far, but wondering if I should have a tiny percentage of exact match. 2. Do you find that even with your low competition sites that you need at least a few backlinks to get them showing in the top 500 of Google? I know for a fact that my keywords are very low competition but it seems my sites never just rank without backlinks. I see a lot of people saying they rank without any backlinks at all but I have not experienced that yet without at least a few links. Thanks for any thoughts on this!