I made comment on another thread about a hashtag experiment I did that went mini-viral. I've had a several people sending me messages and quoting my comments asking for a guide. I'm in the middle of building two businesses, so I don't have time to make a super detailed Instagram guide. I can make this quick hashtag guide though, so I hope you enjoy it. Here's the experiment: I'm explaining there are different tiers of popularity for hashtags--just like keywords hashtags have a difficulty level. The more broad the hashtag, the more difficult to get results from the algorithm. If you have a brand new website, you're not going to 1st page rank against HubSpot's most difficult keywords--so why do you treat hashtags differently? You shouldn't. This is what you need to do differently: Step 1.) Go to https://displaypurposes.com/ Step 2.) Type in a very broad keyword related to your niche. Step 3.) Click "copy mode" Step 4.) Click "five dots" to remove the dots. Step 5.) Add the hashtags into a note pad and remove any that aren't niche specific enough. Sometimes hashtags will be used for two completely different niches. Remove these. Step 6.) Copy the hashtags, click the back arrow in your browser and paste them into the search bar. Step 7.) Click "Auto" and move the slide from 30 to infinity. Step 8.) Rinse and repeat until you have a ton of hash tags. Step 9.) Click copy mode and copy all of the hash tags. Step 10.) Special paste values only the hashtags into the "A" column of Google docs named hashtags. Step 11.) Make a column B named "post count", then column C named "Tier/Likes". Step 12.) Go through several hash tags with different popularity levels. Go to instagram and put them into the search bar. Take a look at the top 6 photos for every hash tag. How many likes/engagements do you need in order to rank for that hashtag? 13.) Only use hashtags that give you a chance of reaching top 6 posts. 14.) Enjoy 400% more reach.