Estée Lauder loses two thirds of engagement because of Kendall Jenner?

Discussion in 'Instagram' started by Tanckom, Dec 7, 2017.

  1. Tanckom

    Tanckom Power Member

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    hey guys,

    I remember I've read somewhere that because of that Instagram break Kendall Jenner once had, the online shop Estée Lauder lost nearly two-thirds of its platform engagement since she was kind of the face of Estée. However, I can't find that (or similar) articles about it?

    Can anyone link a fellow BHatter?

    Thanks!
     
  2. Boriss

    Boriss Elite Member

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    Who is Estee Lauder and Kendall Jenner?
     
  3. Tanckom

    Tanckom Power Member

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    Kendall is someone from the Kardashian Family and Estée is an e-commerce beauty webshop
     
  4. Toal5760

    Toal5760 Regular Member

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  5. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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  6. Tanckom

    Tanckom Power Member

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  7. TheGreyMatter

    TheGreyMatter Jr. VIP Jr. VIP

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    If you've been following them, you will know they're truly the real marketers.

    She leaves Instagram at 68m followers. Makes that announcement that she has left Instagram.
    The news spreads like fire all over the media channels. Everyone gives their own reasons why she left it.

    She talks about why she left on different shows, talking about Instagram pretty much everywhere.
    Takes a break for a week. BOOM! And then she returns back to Instagram.

    Which is again talked about all the media channels and websites.
    Tons of people are curious that she's back and start celebrating even if they weren't following her before and start following her this time only because its all over the news. Kids start talking about how happy that they're that she's back in their schools and colleges.

    And guess what happens next when you get so much of free publicity and everyone's talking about you?
    Your followers get boosted from 68 million to 85 million followers.
     
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  8. mbreti3gut

    mbreti3gut Registered Member

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    So true said. Exactly what a lot of celebrities do.