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Establishing your client as the largest X in the state/province/country?

Discussion in 'White Hat SEO' started by macdonjo3, Apr 20, 2016.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Let me do an example.

    Suppose your marketing agency is based out of Florida and you have a massive lawn-care client. They have a fleet of like 40 lawnmowers and 75 staff. They are the biggest lawn care company in the state. How would you establish this from a reputable source(s), so that it could be cited in other places, such as Wikipedia, etc?

    What would you do? Hire a guest blogger(s) to do research on the topic, build a list of the top 10 biggest lawn care companies in Florida, by doing Google searches and making phone calls? Then have them publish it on their blog? Tweet someone at a large publication that article idea?

    Would be pretty badass if someone with experience would weigh in. It's a pretty far shot, cuz this isn't your typical BHW question.
     
  2. healzer

    healzer Jr. VIP Jr. VIP

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    Interesting topic, although I don't fully understand what you want to achieve.
    What I understand is that you want to promote your client on the blogs of your competitors?
     
  3. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    No, I want to establish reputable sources that claim my client is the largest X in the state. It is the largest, but we need popular sources to cover it in the first place, so that future reporters have enough support to use these claims in their future articles including the company. The company calling themselves the largest X isn't enough, we need external reliable, notable and unbiased sources.
     
  4. Mikaelo

    Mikaelo Regular Member

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    Interesting one, i would start by -
    Structuring the content silo of their site down to a T
    Add heaps of useful content targeting your main areas & secondary. The more the merrier.
    Engage a skilled writer who will write you a few blog posts a week containing the best information possible in regards to lawn care.
    Focus heavily on outreach for the above articles in order to build authority & attract natural, strong links.
    If they are multi location, setup a Google my business listing for each location along with extensive directory submissions.
    Build local reach, funnel existing/new customers to the Google my business listings in order to leave reviews
    Location specific testimonials always work well for local SEO, add as many of these possible to the site & social platforms

    Good luck!
     
  5. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Basically, I want to hold down the claim that "Bob's Lawn Care is the largest lawn care company in Florida" so that Jody's lawn care with half the lawn mowers will stop calling themselves the largest. There's basically no official research saying otherwise yet, so that's what I'm trying to establish. Credit that Bob's lawn care is actually the largest, according to multiple sources.
     
  6. nhgjob

    nhgjob Regular Member

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    Develop authority content around "relevant" topics that have to do with "Home Care". Using statistics and research that provides value to those authority sites are key. Maybe even do your own survey of home owners around a hot topic and then publish that survey as a resource.
     
  7. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Basically, the company calling themselves XYZ means nothing in a press release or on their website. I want to get those claims backed up by reputable sources and studies, somehow.
     
  8. healzer

    healzer Jr. VIP Jr. VIP

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    Do a survey?
    If you just spill out the real facts, put it on some website (powerpoint -> slideshare) or something like that... most people still think that because some information is on "some" website, it's valid information.

    You can do a press release... put an article in google news?
     
  9. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    That's a good idea, get powerpoint documents on it, then maybe a real source will pick up on it.

    However, powerpoint and press releases are not enough real enough to be a source for a Wikipedia page, etc.
     
  10. healzer

    healzer Jr. VIP Jr. VIP

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    Nothing will ever be enough, but at least start with something... it will get you somewhere :)
     
  11. neu009

    neu009 Senior Member

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    Infographic with the survey results , no pwoerpoint. Those often get picket up if they provide some good info along with it.
     
  12. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    So what would the survey questions be, you'd ask...

    "Does Bob's Lawn Care in Miami, FL have the biggest fleet of lawnmowers in all of Florida?"
    A. Yes
    B. No
     
  13. xyzhat

    xyzhat Registered Member

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    Why not buy some billboards across the state saying: Client Name: Largest xyz in Florida"