Long story short, I'm helping an exterminator/pest control company with some research and marketing. Whenever I help a company I like to put myself in the potential buyer's shoes. If I was looking for a pest control company here is the following that I would love to see. A NO RISK, NO HASSLE 110% money back guarantee - NOT only do we guarantee you we will fix you pest problem, we will refund all your money AND pay you for your hassle if we can't solve your problem.* On time or you don't pay* (have to check into logistics of this) (this is something we're adding) A portion of each sale is going to go to support veterans (doing research to figure out which veteran charity is efficient and the money doesn't go to bureaucracy Friendly staff "No risk, no hassle, no high pressure sales pitches" No bait or switch pricing! - We're not going to show up at your house and try to change prices* 24 Hour Emergency Support and Service Available Free Advice / Phone Support for current customers Member BBB Association (if this helps convert 1% of prospects it probably is worth it--but I will run the numbers/data) Member any other pertinent associations All technicians have criminal background checks and are drug tested on an ongoing basis Chemicals used are licensed by the state and are safe and will not harm plants or pets* We will NOT track mud, dirt, or make your house dirty in any way What other innovations/offerings/things would you want to see?? What would make it a no-brainer (aside from being the lowest priced) for you to go with us versus someone else? Note: The above is very rough and needs a lot of "wordsmithing" Of course there are "certain conditions apply" with * because as an example some people don't know their problem pest problem or the size of their house so we will tell people multiple times (and send them an introductory email before the appointment reminding them that this price is based on the information they have given us and is subject to change) Same goes for chemicals and other things. We'll have an attorney review things and fine comb it, but my goal is to make it a no-brainer for someone to choose my client vs. other companies out there, and my client is willing to innovate.