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enjoying your piss? offline marketing....

Discussion in 'BlackHat Lounge' started by Furious George, May 22, 2013.

  1. Furious George

    Furious George Supreme Member Premium Member

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    So...

    I'm in Key West with my beautiful wife, on vacation after a week of scuba diving in Key Largo...

    I happen to find myself in the men's room at the Lazy Gecko, staring at an advertisement above the urinal that reads:

    "Enjoying your piss?" "Stay in Key West forever."

    It was marketing this ebook:

    Code:
    http://www.amazon.com/Quit-Your-Job-Move-West/dp/0967449820
    No, it's not my ebook, and it had a website name, but I can't remember the name of the landing page.... but you get the idea.

    It's all I could think about while I was dancing with my wife. Yes, I did enjoy my piss. I didn't buy the book, and I'm not reccomending it... but I was awe struck at the fact that IM infiltrated my life even at the urinal. Offline IM, but still, it was affective enough to make me remember the name of the book.


    I hope you enjoyed my story. :)
     
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  2. AdisLCS

    AdisLCS Power Member

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    hahe, that is prime guerrilla marketing - sticker bombing - ppl would be surprised at some results these tactics can bring in. Thanks for sharing
     
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  3. Wealthy Wisdom

    Wealthy Wisdom Power Member

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    Occupation:
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    I was in the bathroom at my local grocery store when taking a piss and see words written next to me "wanna nut? call ###-####"

    Now that's marketing at it's finest. Lol
     
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  4. infoJunkie

    infoJunkie Registered Member

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    Dam...I've envisioned being there having a great time and then taking a short small break from all the fun to take a piss and finding that message. That's genius in my opinion
     
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  5. Furious George

    Furious George Supreme Member Premium Member

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    It was a full 8.5x11 inch ad! It wasn't even a sticker... it was like I was staring at a landing page for a product on clickbank!
     
  6. partymarty4870

    partymarty4870 Elite Member

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    Stickering/Flyers in toilets is a great way to market - In the old days when I used to have a backpacker bus company most of our customers came from toilet and phone booth (remember them?) flyers.
     
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  7. TrafficJunky

    TrafficJunky Junior Member

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    You must be dying down there. I went north cause the humidity...
     
  8. Rotem Guez

    Rotem Guez Power Member

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    Can you take a picture of that sign please?:)
     
  9. Furious George

    Furious George Supreme Member Premium Member

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    HAHA..... sorry man. I was this close to taking a picture, but I didn't want to be in the mens room with a camera pone in hand at the urinal... know what I mean? It was like "quityourjobandmove.com" or something really close to that. It was just a picture of the ebook on a beach with some bullet points like "live your life on permanent vacation"

    It was actually pretty good copy, considering the ad placement.
     
  10. Rotem Guez

    Rotem Guez Power Member

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    Lol that picture can also be very funny:)
    I never saw an offline campaign for an Amazon product
     
  11. Furious George

    Furious George Supreme Member Premium Member

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    I just saw the ebook on amazon when I googled it, but the website the ad marketed directed you to the direct sales page.... I think the domain is expired/down.
     
  12. proxygo

    proxygo Jr. VIP Jr. VIP Premium Member

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    i read your story and have a serious question
    are you taking the piss ?
     
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  13. Rotem Guez

    Rotem Guez Power Member

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    Yeah it's probably an old campaign. The ebook publication date: August 1, 2005.
    I searched google to see if someone wrote about it and there were no results...
    This campaign can be reborn now+more virality from facebook, 10gag etc..

    Thanks for the awesome share:)
     
  14. Furious George

    Furious George Supreme Member Premium Member

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    I see what you did there.
     
  15. Black.Star

    Black.Star Junior Member

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    The best thing is that you cant get slapped by google, lol.
     
  16. Furious George

    Furious George Supreme Member Premium Member

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    I'm sure it's not cheap though.
     
  17. Duffers5000

    Duffers5000 Elite Member

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    I was in a rental car in Japan. Car had sat nav. I dont speak Japanese but the Sat Nav was garbling away and the Japanese guys I was with started laughing. I asked what was funny and they told me. Sat nav voice said "continue for 500yds and take the right turning after the Mc Donalds............Why not stop in for rest and something to eat ?

    They could have been shitting me but Its not in their nature to do wind ups. Sat Nav that hits you with advertisements....
     
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  18. Tunenchi

    Tunenchi Jr. VIP Jr. VIP Premium Member

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    I had our guy distribute the Building materials shop's flyers into different construction sites, Now I have an answer for the remaining flyers..
     
  19. xtopzi

    xtopzi Regular Member

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    That's funny man. Anyone remember where a detailed method was posted about doing offline marketing targeting clubs / pubs / restaurants for restroom ads? Pretty sure it was here or WF.