I've currently got a fairly new site in my niche. The niche itself is fairly small at the moment, however the way things are going, it should become bigger and bigger over the next few years, so I figured it was best to give it a shot! At the moment, the domain we're using is more of a brandable domain, it doesn't directly relate to the niche through keywords. Think of it as a made up name, through an amalgamation of words (Facebook, Yahoo etc) Am I better off trying to get something more towards an EMD? For example, if I was in the healthy food niche, healthyfoodinformation.com. I've noticed that when searching for keywords, lots of domains have the keywords in them, but I'm unsure if this is due to the content of the site, or if the domain name has a contributing factor. There seems to be a lot of contradicting information online, so I was wondering what experience you have had.