I have few MNS. All of them have content in range of 5-20. Nearly 50% of them are hit. They are hit not only for the main keyword but for the long tails I had targeted. Funnily enough the blogspot pages created as backlinks for these keywords are also targeted. All of the sites pretty much have same backlink profile. The only difference I am noticing between them is: Site that got hit have: 1. Keywords in title,headers, description etc..ie. basic on-page optimisation you would do. 2. Keywords in Web2.0 properties (title, header tags etc...) not neccesarily in anchor tex Sites that are not hit: Everything is random. Name of web 2.0, title etc...It is related to keyword I am targeting but not the same i.e By reading the article, you wouldn't be able to figure out the keyword I am targeting. Anyone noticing similar trends?