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Embed Video from YouTube or Vimeo for SEO?

Discussion in 'White Hat SEO' started by seotophat, Sep 23, 2016.

  1. seotophat

    seotophat Newbie

    Mar 4, 2015
    Likes Received:
    I believe Vimeo has the advantages of being able to embed your video on your website without advertising and the ability to brand the player with your company name. Can't do that with YouTube. However obviously Google give a bit more weight to YouTube videos in search results.

    It the objective is to provide the biggest boost to the website's ranking (not the individual video), is it best to embed the YouTube video or can you post the video on both YouTube and Vimeo and embed the Vimeo video for the benefits previously described?

    My gut feeling is that Google would see the direct linkage between the video on YouTube and the website it's embedded on and potentially that would have (albeit probably small) more benefit in the website's ranking than embedding the Vimeo video?

    Is the SEO claimes on this Wistia page true? Could I then use Wistia for embedding and then also post the videos on a YouTube channel for maximum exposure?

    From Wistia:

    Vimeo, like YouTube, is a powerful domain for SEO, but when you host your videos on these platforms, you are not doing your website's SEO a favor. When you upload your video to Vimeo or YouTube, the search engines are indexing the original url, not your website's. In contrast, when you embed a Wistia video on your website, your website gains all of the SEO benefits.

    Vimeo videos are ranked to drive traffic to Vimeo to keep users on their platform. Wistia videos drive traffic to your website—not ours.
    Last edited: Sep 23, 2016
  2. samcram

    samcram Jr. VIP Jr. VIP

    Sep 10, 2014
    Likes Received:
    Home Page:
    Yes. You can reach more traffic from Google SERP or Google Video SERP


  3. validseo

    validseo Senior Member Premium Member

    Jul 17, 2013
    Likes Received:
    Professional SEO
    Seattle, Wa
    Content helps the domain it is hosted on. But hosting videos that get viewed by lots of people is VERY expensive in bandwidth costs. I think using players is fine... just put all the descriptions,entity markup, twitter cards, and open graph tags on your page. Another thing you can do is not fill out the meta data on the platform for the video and include all the text data about the video only on your website. Then google will only find search context for the video from the content and markup on your page. The downside to that is you are forsaking any views you might get from youtube.

    Personally I like getting the youtube views too so I just tend to not care about this issue and try to make up for it in other areas of my marketing plan, but there probably is a little bit of a disadvantage doing it this way, but there is also a pretty big cost savings in bandwidth too.