1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Email opt-out list vs email opt-in list?

Discussion in 'BlackHat Lounge' started by jamie3000, Mar 12, 2016.

  1. jamie3000

    jamie3000 Supreme Member

    Joined:
    Jun 30, 2014
    Messages:
    1,371
    Likes Received:
    624
    Occupation:
    Finance coder looking for semi-retirement
    Location:
    uk
    I'm launching a new website soon giving away free software go help people grow their online businesses and I'd like get everyone's feedback on their preferred method of email list building.

    Opt-out - where the user enters their email to get something for free and in the small print they're subscribed to your list then have the option to opt out.

    Opt-in - user has to tick a box that basically says I want to be subscribed to your email list.

    Obviously opt-out will grow many times faster but I'm worried about spam reports then inboxing?

    Anyone got any experience with opt-out?
     
  2. jamie3000

    jamie3000 Supreme Member

    Joined:
    Jun 30, 2014
    Messages:
    1,371
    Likes Received:
    624
    Occupation:
    Finance coder looking for semi-retirement
    Location:
    uk
    If anyone's interested mailchimp said opt out should be fine