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Email List: Full ebook at signup or x days course.

Discussion in 'Copywriting & Sales Persuasion' started by klatzen, Jun 29, 2017.

  1. klatzen

    klatzen Junior Member

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    Hey Guys,

    Sorry if this is in the wrong forum, since we don't have an email forum anymore.

    I'm about to start spending time on building an email list, but I'm not quite sure which way I wanna go.

    My CTA is a short guide / EBook, all written by me so I know its quality content.

    What would you guys do?. Would you provide the whole CTA for download upon sign-up or do you like split it into chapters and then setup the auto responder to spit them out every couple of days creating a mini course. What seems to work best for you?

    Cheers
     
  2. secax

    secax Junior Member

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    Hi Klatzen,

    Mini course have higher perceived value over ebook.
    But it depend on the audience/niche also the length of your content.
    The best way is to test it for some period of time and see which one conver better.
    The result also related with your landing page design, so make sure you only tweak one component at a time to see it's effect.
    Eg, using the same design, but different offer (ebook vs mini course)

    Goodluck!
     
  3. klatzen

    klatzen Junior Member

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    Great reply, Thank you!

    I will for sure test it :)
     
    • Thanks Thanks x 1
  4. secax

    secax Junior Member

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    Goodluck mate!
     
    • Thanks Thanks x 1