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Email Deliverability: Money is in the List...but can you reach the list?

Discussion in 'Making Money' started by Sailorsky, Jun 17, 2017.

  1. Sailorsky

    Sailorsky Newbie

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    Most of the money in IM comes from email marketing: and the money we all know is in the list.
    So i constantly check the deliverability and the goodness of my emails to my subscribers as im email marketer.

    I see the tool called glockapps which tests the email deliverability, do you know it and what do you think of it? It checks using a lot of tools and a lot of emails recipients.

    and i tested ActiveCampaign autoresponder, and i see not so good deliverability

    I heard some people has problems with AC and other says these are all claims and it's good.

    What's good in your opinion as an autoresponder?

    I choose AC cause it has a feature, called "go to" in the automation, which allows you to move a contact to another part of the same automation: so after a split like (open/not open), you can turn the lead to the main branch without having a lot of mess automations.

    But deliverability is the most important factor: so i wanna know your experiences with AC and other autoresponders, in order to see if it's a lack of me in my mails or ip (even the ip is in the whitelist), or it's a common experience.
     
  2. Aeolous

    Aeolous Newbie

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    The money isn't in the list, it's in your relationship with the list.
     
    • Thanks Thanks x 1
  3. Sailorsky

    Sailorsky Newbie

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    YES, i mean as an incipt for being clear. the thread is about the deliverability issues.
     
  4. eMonetize

    eMonetize Regular Member

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    Have you checked your sender score and blacklists for the IP your mail is going out over?

    Do you have SPF set up?

    When you say you don't see good deliverability. What exactly are you seeing?


    To expand further as to deliverability in general.

    If your mail is going to the spam folders, you need to look at the following...

    Back-end setup: spf, dkim, rdns, etc...
    IP / domain reputation: any domain / IP that is associated with the mailing. Also test username.
    Content: everything in the message body / mailing address, subject line, plus your template.

    You need to test everything step-by-step and isolate the problem and fix it.

    You ideally want to know the domain makeup of your list(s) and create seed accounts for the domains with the highest percentage of users. Then use the seeds to test your inbox placement before sending your message.

    For many, AOL, Hotmail/Outlook, Gmail, Yahoo and parent domains using the same mx, can makeup as much as 85-90% of their list. So at the very least, you should start with them and any other seed accounts you can set up or acquire.

    For small domains / GI, which it's just not possible to get accounts for, you could set up spamassassin with razor and pyzor add-ons and use it to test with. These domains combined will typically makeup 10% or less of your list.
     
  5. Shoaib Khokhar

    Shoaib Khokhar Junior Member

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    If you have good list, clean your data and follow the simple rules, Yes you can still use bulk emailing as an effective tool.

    We deliver 10 million emails a day for our clients, here is what I can tell you:

    • Don’t use garbage data. Always clean your list before importing it into any email software otherwise you will not get results and worst you will cause IPs to blacklist
    • Data must be targeted. Don’t buy data blindly, you have to make sure people you are contacting are interested in what you have to offer to get the most ROI
    • Follow good email practices. Don’t use deceptive subject lines, or deceptive email body. Always focus on quality of your email content.
    • Honor unsubscribe requests and remove them permanently from your lists
    • Always use warmed up IP addresses. If your IPs are not warmed up then take few days to warmup IPs.
     
  6. NeverHere

    NeverHere Newbie

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    Very good advice. Since I am a small company I don't have many emails.. but what I do have are great. I interact with them all the time so they know I am a real person, not a robot most businesses are using. I am sure if I become huge then I would have no other choice but for now, I say get to know your clients :)
     
  7. Shoaib Khokhar

    Shoaib Khokhar Junior Member

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  8. Sailorsky

    Sailorsky Newbie

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    Thanks

    I implemented RPF, DMARC and DKIM as gmails says and inbox increases, before gmails said that the ip of AC has been flagged as spam.

    i opened a ticket request and AC told me the shifted my sender, or make some modifications, for better deliverability.

    I think they are in the process of warm up cause i see a lot of people having problems with AC deliverability
     
  9. darulez

    darulez Jr. VIP Jr. VIP

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    I should charge $$$ passing that knowledge to some of my ex temp. employer ..

    But it was a morron. So I left.