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Electronic Music Blog: My Journey to 100.000 Monthly Visitors

Discussion in 'Blogging' started by anthonytrap, Jul 22, 2016.

  1. anthonytrap

    anthonytrap Newbie

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    Hi Everybody,

    I've been on BHW for almost a year now - mostly as a passive reader. So far I have taken great advice from a lot of you guys that helped me out on my job and private projects. Since this board has always provided me with great tips, ideas and inspiration I wanted to start a thread regarding my music blog and hope to get some further ideas from you and maybe share some knowledge myself.

    So I started the blog about 1 years ago as a self hosted Wordpress blog. I'm a full stack developer so the technical parts of this can be easily handled myself. The focus is set onto electronic music - Future Bass, Trap, EDM, House, Hip Hop - and everything that comes with it e.g. festivals and lifestyle related topics. Since I'm on a full time job I don't have more than a couple of hours per week to work on it but I really love doing that and hope to make it my full time job in the future.

    Even though I'm receiving great feedback on the blog itself - even from industry professionals - the numbers don't really satisfy me at all. I started the blog along with a Facebook page and Soundcloud of course. Facebook was definitely the most difficult to grow and still is, same goes for Soundcloud. The next social network was Instagram which is the most successful one atm. Twitter and Youtube were added last.

    I've acquired a team of 5 people who write on the blog from time to time as well so I consider this more of a team project than my own one. We publish between 2-10 posts per week with around 100-500 words each. In terms of content we usually go with a mix of popular artists and upcoming artists with great music. We've already had interviews with some really popular artists (>500.000 FB Likes) and received good feedback on that too. Long story short here's the current stats:

    Monthly Page Views: 8.500
    Facebook Fans: 4.000
    Twitter Followers: 2.000
    Instagram Followers: 8.000
    Soundcloud Followers: 1.500
    Youtube Subscribers: 200 (mostly fake)

    Some of the learnings I've taken so far: Youtube is by far the most important Social Network as that is where people listen to music. A lot of people go to Soundcloud as well but the vast majority goes to Youtube. I've started uploading music that's being submitted to us to the Youtube channel but its really difficult to grow and I barely get clicks on it.

    Since I don't have financial pressure on this project I don't have any revenue stream on the blog yet. I'm not a big fan of Display or AdSense advertising and prefer keeping the website clean for now. As soon as the numbers of visitors top 100.000 there'll be ways to make income in generic ways.

    Besides that the biggest problem imo is the number of Facebook fans. As a matter of fact that's probably the number people check first before working with you to get an idea of how 'big' you are. 4000 is a number I wouldn't even consider professional myself so thats a huge bummer. However I've spent hundreds of € on Facebook advertising usually with fair CPCs (2-8c) but considered it a waste of money so far since there isn't really any organic traffic.

    I have a submission form for artists on the website and we get about 2-10 submissions per day. Other than that we're part of a bigger website that allows artists to submit music to blogs. In total we get about 20 submissions per day.

    What I've planned so far is to get more content out on Youtube and Soundcloud e.g. post songs from artists as I don't see any other way tog grow followers on those networks easily.

    I'm happy to answer all your questions and looking forward to your suggestions!
     
  2. MarlonWando

    MarlonWando Newbie

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    This sound like a very interesting journey with a solid plan!


    A few suggestions off the top off my head:


    First of all, I think the website views could be higher after one year and that amount of posts. How is your SEO game?

    I am also into music promotion, and as a sort of experiment, I recently made a music blog with articles targeting some niche electronic music genres/topics with very low competition, and get a lot of extra traffic from those articles. So my advice would be to do some deep keywords research, and, on top of the regular music posts, write articles about related topics that people want to read and can’t find anywhere else.


    Good idea on Youtube, I think is way better to focus on YT than Soundcloud. At this time a good strategy would be to go for rising artists with great music, and sort of new/original sounds, maybe offering exclusive releases (as soon as the channel gets a bit bigger), so that you will have some long term benefits if/when the artists grow. Plus, with minor artists you have an higher chance that they will share the blog with their fanbase, which is small, but helps to grow :)


    The Instagram game looks very good though! Are you botting that?


    Anyway, I am doing a similar thing, but from an "artist perspective", so if you want to exchange suggestions or have a chat about it, hit me up via PM :) (I think I can’t reply PMs yet)
     
  3. blogzandstuff

    blogzandstuff Elite Member

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  4. LoftPower

    LoftPower Elite Member

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    Interesting journey! Hope you succeed at it.
     
  5. Sheldon Brady

    Sheldon Brady Newbie

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    Good luck bro
     
  6. washand

    washand Regular Member

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    Roughly in the same niche as you are in. Gonna follow your journey!
     
  7. Entratish

    Entratish BANNED BANNED

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    Wrong category - please ask a MOD to change the category or many people will miss this thread.
     
  8. endlasuresh

    endlasuresh Registered Member

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    You have to work hard so it can be achieved easily.
     
  9. boyeayo

    boyeayo Newbie

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    Hope you succeed on it, Interesting journey!
     
  10. Alex July

    Alex July Newbie

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    Nice journey! I think, you should use the power of YouTube more actively.
    As you've mentioned before, this is the place where people listen music.
    My quesion is are you going to monetize your blog? How?
     
  11. iLeviathan

    iLeviathan Newbie

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    Hey, on the point of monetization "I'm not a big fan of Display or AdSense advertising and prefer keeping the website clean for now."... I'm going to give you my notes.

    You have a very niche wesbite, as such you are really selling yourself short if you are counting on using any type of CPM type solution which doesn't appeal to a mass demographic (mortgages, finance, education, etc.). Your best bet would be to probably create your own product, e.g. maybe work with some artists to create some unique music via your site, as a type of joint venture - users can access it by sharing your site via a service like clkim.com (upon redirect shows CPM interstitial). Another thing I have recently seen was a site called allmusic.com they use a service called bandpage.com. And as a final note I will suggest baseify.com that work with any type of structured data to create custom monetizations for websites.

    You have some good options in the points above, you just have a challenge to somehow turn the non money making users into evangelists of your brand (share to listen?) and find the users that are worth money and direct them to some of the monetization solutions suggested above.

    Good luck!
     
  12. elitebill

    elitebill Jr. VIP Jr. VIP

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    I think for your niche also having an app can be a good way of monetising. I also sometimes prefer keeping the site clean but i compliment that with an app for CPM ads and own products. You can get a COder to make you an EDM beat making app where you can sell sound packs as an add on to existing sounds.