Effectiveness Of Video On IGTV vs. Main Feed w/ Affiliate Links?

rocknrollchef

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Hello (trying this question again): Instagram is obviously putting some emphasis on video lately - especially IGTV - but wondering two things regarding their effectiveness towards the MAIN goal: Driving traffic to a shopping cart or affiliate program to make $:

1. Is it better to upload a quickie video to the main feed (60 second limit) or do the longer format video on IGTV? NOTE: IGTV does indeed allow a preview thumbnail of the IGTV video in its main feed if desired so visitors have the choice of clicking & watching more than 60 seconds.

2. Also wondering about recommendations (besides Shopify) to install with IG.

thank you

chef
 

rocknrollchef

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I have not seen much success with links in IGTV!

Yeah it's hard to see much effectiveness with IGTV for marketing (and Google shuts out IG content completely with search engine results). I think their "vertical video" only experiment may not get the results they were hoping for? The rest of the world (movie theaters, television, computer monitors etc.) are all built for horizontal aspect ratio...
 
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