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Ecommerce how to rank inner pages & build authority? [HELP]

Discussion in 'White Hat SEO' started by Revolate, Nov 8, 2012.

  1. Revolate

    Revolate Regular Member

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    Hi guys,
    I own an ecommerce store that sells quite a few products, although we have more categories than products.

    Think of it like universal car parts/accessories one part will fit several cars, e.g a tyre may fit several other cars.

    Anyways I rank #1 for a 5400 exact keyword and my link profile is alright, but I need to improve this as I think my competitors are doing negative SEO, i've saw random spammy links to my site.

    My issue is, how can I rank the inner pages? I really need help doing this...

    Does anyone have experience ranking lots of pages with an ecommerce store? If so please share some ideas and tips so I can start trying to rank.
    SEOmoz report all my onsite Seo is ranked as A.

    I assume I just need more backlinks to build domain authority so that spreads to innerpages, but I'd like to build high quality links to the popular products/categories to make some sales so I can invest in more SEO work to build a high authority website.

    I appriciate all responses.
     
  2. GiorgioB

    GiorgioB Supreme Member

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    Make sure the on-site optimization for those inner pages is perfect (keyword rich) and just keep building links to them as well as to your homepage. Keep adding new products, changing your banners and keeping the content fresh, building links... those pages should start ranking themselves.
     
  3. ahiddenman

    ahiddenman Elite Member

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    Add some social bookmark features to the pages and buy some +1's.

    As for authority promote the links in unique content and submit to the Highest PR web 2.0's, AD's and then blast those.

    Or you could buy some homepage links for a quick PA Boost :)
     
  4. Revolate

    Revolate Regular Member

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    I've never used any kind of program to blast my site, i've normally out sourced it. I'd personally rather manually make web 2.0s and blog posts and blast them, but won't the blast cause the page to be of low quality? then i'll get a low quality link? I'm confused on what to do. I've never really done link building myself, I just outsource it.

    Guess I should look into it or ask for some help on that area.

    Thanks for both replys! :)
     
    Last edited: Nov 8, 2012
  5. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I run ecommerce sites and here is how U do it(helps a lot with long tails) articles and more articles about the products you carry link the keyword to the product page, build backlinks to the article page which helps pass juice to the product also the article page has a chance to start ranking for related and long tail kw's which may result in a hop from the article to the product..
     
  6. Revolate

    Revolate Regular Member

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    Is this article on the same domain as your ecommerce store? e.g a blog, or is it on a seperate site?

    Thanks
     
  7. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Same site...

    I do it like this (keep in mind lots of work if you carry lots of products) say I have a widget store with all different kinds of widgets...

    So I check in googles keyword tool for my red widgets and find as many related search terms for them.. I might come up with things like red widget benefits, best red widgets, how to use a red widget...you get the idea, all of those things are a new article for your site..link the term red widget from your article to your red widget product then build links to the article pages and the article have a chance to rank for the long tail and your red widget page has a chance to rank for the more general term.
     
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  8. Revolate

    Revolate Regular Member

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    So what kind of links do you point towards your articles? As you would have to be careful not to use crap right? I don't mind doing the hard work if I figured out a service I could use that would be whitehat that can increase my serps for these. It's just I don't want to chance losing my main ecommerce site.
     
  9. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I like press releases for the inner pages, gets the page indexed quick and sometimes have a chance to land on some authority domains, yahoo news etc... there is a service here for around $30 or if it is in your budget you can sign up for pr web and at $4k a year you can do 1 pr a day...then you do pr's titles something like this, "Widgets R US Posts new information about best red widgets" and with some luck each of your article pages will have 100+ backlinks and a chance to get some traffic right away to boot which might mean some social shares etc...
     
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  10. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Also hand written blog comments on related sites are not bad as long as they are natural,forum posts, yahoo answers, web 2.0 and of course the most difficult, guest posts on related sites. Set up a google alert for your niche you will find lots of back-link opps...
     
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  11. Revolate

    Revolate Regular Member

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    I'm going to definitly try some of these tactics as I need to start ranking a my inner pages. Just to confirm my SEO plan:

    Find out long tail related keywords to blue widgets, e.g how to spot fake blue widgets, cheap blue widgets, quality blue widgets.

    Make a 500 unique content on the category page, then create articles about 'how to spot fake blue widgets' and include anchor text for the category page.

    Do a PR on the article I've just done so it builds authority and the link juice spread to the category I'm trying to rank.

    That's pretty much about it right?
     
  12. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Yep! thats about it
     
  13. PauloPaul

    PauloPaul Jr. VIP Jr. VIP Premium Member

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    Be careful not to go for spammy services though. If you do PR use someone who uses paid distribution channels.

    Like you alluded to earlier many ecommerce sites rank because of domain authority and internal linking. For certain high volume pages I would add pr, quality web 2.0's, doc sharing and a small amount of blog commenting.

    Depending on budget do a small amount of guest posts.

    DO NOT buy G+1's as the person above said. How natural does it look for your site to have +1's from profile's that never search for anything? (In other words fake profiles).
     
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  14. Revolate

    Revolate Regular Member

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    Noted, does anyone have any good quality links I can use? e.g a sales thread on BHW or anything you can recommend? I'm going to stay away from 2.0s as I've got a feeling Google are going to do something negative with these in the future.

    I'm trying to do as much white hat as possible, all feedback is appricaited, thanks! :)
     
  15. PauloPaul

    PauloPaul Jr. VIP Jr. VIP Premium Member

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    You can check my signature for a Pr service over 80 positive reviews.

    If anything Google has been giving web 2.0's more authority since the first Penguin update. You will be fine with them as long as you buy quality one's with different username's etc.
     
  16. Revolate

    Revolate Regular Member

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    I'll give it a try when I save some cash up, seems like thats what I would need to link to my article.

    Thanks for your fast reply. :)
     
  17. subster

    subster Elite Member

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    I am doing SEO for ecommerce now for four years and it is a pain in the ass when it comes to rank single keywords.
    Concentrate on overall authority, then on ranking single backlinks - this is the more serious business solution. Ranking the single words with hard anchor text linkings is more matching for MNS or other crappy sites.
     
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  18. Revolate

    Revolate Regular Member

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    How would you go about ranking a site with 2k categorys? and only 400 products? That's what I'm having issues with.

    a Normal site would have 20-30 categorys with a few hundred products maybe! :(
     
  19. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Revolate, its just more work. What does google consider an authority site? Sites with lots of good links and lots of content. Ever notice how Wikipedia is usually in the top 10 for almost everything?

    Its by virtue of all the content and links they get.

    They also internally link to relevant pages throughout their sites and are not afraid to external link (with no follow of course)... Follow that same recipe. make sure your product pages have good original content then build articles about each product then back link to the articles as well as the product.

    If you can do videos of product demo's etc.. you can drive traffic that way to.

    Its a bunch of work but if you are building a brand to stand the test of time that is the only way I know how to do it.

    Prior to this job I was working with major colleges and their online programs we did it precisely the way I described, keywords with $20, $30 and $40 PPC costs. We did EVERYTHING, PPC, Media buys on related sites for traffic, Paid Press Releases but of course SEO was by far the best ROI. Our back link strategy was 75% guest posts on related blogs and sites but we outsourced the articles because of the time it took. I basically scouted and found the sites to post on and begged for an opportunity, that and on page seo as well as internal linking was my focus. Web 2.0, comments, forums, doc sites account for the other 25% of my link-building efforts.

    Even as competitive as the field was we still could rank on page 1 for dozens if not more keywords.
     
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  20. Revolate

    Revolate Regular Member

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    I love working as long as I see results within a month or two, that way I know what I'm doing is right.

    I've done a shit load of hard work and SEO/Blogging is the next part. Unfortunatly I can't get any guess blogs/posts due to my niche, no one would let me due to the competition.

    However building articles about the products/categories what do you recommend for the keywords? go for the ones i want to rank or do as many articles to get anchor text variety? How many links per article? and what do you suggest for the article length? I want to make it informative and high quality for the users, but get benefit for the page i'm trying to rank.

    Sorry for all the questions, but I really need help regarding this area so I can sort a plan and start acting now, before it's to late.

    Thanks again for your reply. :)