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Ecomm SEO Strategy

Discussion in 'Black Hat SEO' started by willinabox, Oct 5, 2012.

  1. willinabox

    willinabox Registered Member

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    Occupation:
    Ecomm + social media
    Location:
    Norfolk, CT
    Hey guys,

    I'm launching an Ecommerce site and I'm fairly new to the SEO world.

    I'm determining a strategy for SEO, my site is very niche "2400 exact matches for top keyword", there are only a few players in the game who have poor websites and seem to get most of their business through adwords.

    Page one is mainly amazon, overstock, lowes, etc. My competitor is number 4 (niche site that only sells this one item), I know the guy and I know he outsources some of his link building but his content and website are incredibly poor, his homepage is stuffed with keywords at the end, his content is barely ledgible, etc. Although, he is a pr3 with a 3.5 year old domain.

    I know its impossible to really gauge how feasable it is to reach the top for main keyword, and that I should focus more on long tail keywords. However, I would be curious to get some of you BH's thoughts.

    I will be running an adwords campaign that I will tweak accordingly. But id would love to also try and rank organically. I was leaning towards outsourcing a white hat team, since im not sure how well a black hat technique would work with a 3 month old domain.

    Thanks
     
  2. makemecash

    makemecash Regular Member

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    It really depends on what your keywords are.
    Grab low hanging free at first the you want to start and attack them aggressively. Once you start generating traffic through search engines, that is when G will take notice and allow you to start going after the larger keywords.

    The biggest mistake that many marketers make when starting a brand new site is that they aggresively start to attack higher end keywords since they feel it will bring them in large amounts of traffic. This will just bring defeat and a lot of wasted time. If you aren't current getting traffic (and G knows when you do), then large keywords are pointless to go after.

    By the way, you didn't say what type of site it was...

    If it's wordpress, do this:

    1. Install Yoast SEO Plugin
    2. Sign up for Cloudflare
    3. Install Database Cache Reloaded Plugin
    4. Install SEO Friendly images plugin
    5. Install W3 Total Cache Plugin
    6. Install SEO Search Terms 2 Plugin
    6. Install WPSyndicatorX Plugin

    With that, you will do 2 things - better optimize your site for on-page SEO and speed up your website load time. By speeding up your load time, you will achieve higher rankings AND a higher conversion rate. An added .5 second load time to your site can make the difference between a conversion rate of 1% and 3%. You want your load times to be under 1-second. You can check your site's speed at: tools.pingdom.com


    Now, if you have a few bucks in your pocket - you can go 1 step above that and use articles to boost the crawl and index rate of your site.

    Get the following:
    - 301 Redirect Plugin
    - iAutoBlog Membership
    - TheBestSpinner Subscription

    With this, you are able to get articles that are pre-spun sent to your e-mail and then you can post them up on your site. The 301 Redirect plugin allows you to set a redirect delay on the post. Set a redirect delay of 2 days and then mass ping the URL and the individual post RSS feed using BulkPinger. You can get the individual post feed by adding this to the end of your post URL: /?feed=rss2&withoutcomments=1

    That's the simple version anyways...have fun! :)
     
    • Thanks Thanks x 1
  3. willinabox

    willinabox Registered Member

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    Occupation:
    Ecomm + social media
    Location:
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    Its through magento, I have a guy building it, but given my lack of experience in ecomm I think I should have done it on wordpress given the SEO plugin opportunities.