ecom

For an e-commerce website, I believe it is well worth investing a significant budget to ensure the site is built in a polished and professional manner.
 
The market and niche makes a huge difference. Some are really competitive and you need to spend a lot to make a dent, some are less crowded, but the earning potential is more limited and so on. There is no general rule or budget.

Spend as much as you can a monitor your ROI. Then keep reinvesting in the channels where your ROI is positive, so you can capture a large enough portion of your target market if possible.
 
It depends on the market, product range, and platform. I would start with a basic budget for website development, payment setup, shipping, and marketing, then increase spending based on actual sales.
 
depends on the country and what youre selling. id work out the cost of hosting, payment fees, shipping and local taxes first. then set a small ad budget to test demand before putting more money into the new market.
 
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