I found a website (PR4) in one particular country which rank for a one specific keyword and has no other competitors. Moreover, the admins has no idea about SEO, the website rank by itself and its completely SEO non-friendly. I laugh when I saw stats from some tools I use. What is impressive: - Website rank alone for this keyword (without SEO clue for sure) - Has over 150,000 likes on Facebook from real people and lot of them active, posting every day on the wall - No Twitter profile. - Is not in English language (but keyword is in English lang.) Well, hard to guess how many visitors has...however.. I decided to get to #1 in Google for that keyword and beat them. But here comes my TWO stupid questions. 1. How to rank for this keyword for that specific country? Do I need for that change in Google Webmaster Tools my Geographic Target ("Target Users IN: ..." to be reached by people who using Google from that country? At the moment I didn't tick that option, I left blank for rankings in Google.com. 2. If I rank for one, I repeat ONE specific keyword at the moment, to get them to second position, all I have to do is repeating in anchor links/alts/inner linking the same keyword over and over? I need solid plan to make it fast and efficient. My website is new and PR0, that website is 2 years old (PR4) but I still believe I can do it! Bonus question: What would be your plan?