[Easy $100] Need a GA/GTM expert to debug this

I don't know how many people here are into DTC but I figured this is worth a shot.

I can't get the "marketing campaign" section to track properly after the latest site migration. I'm using UTMs. I have the datalayer setup. GTM is firing, etc.

The screenshots tell a full picture.

You see there's "direct" with revenue attribution and on the second page there's "form.typeform.com / referral"

However, I know with pure certainty, there is a lot more revenue and it's coming from places like FB ads, Adwords, affiliates, newsletter inclusions, Klaviyo, ShareASale, etc.

The purchase is cross-domain but I think I've accounted for that with conversion linker in GTM.

Tell me how to fix it and I'll send you $100.

i use script to track conversion, it is far more accurate that way.

Walterwhit said:

i use script to track conversion, it is far more accurate that way.

Click to expand...

What script? I have the datalayer done.

create a cookie tracking script

Walterwhit said:

create a cookie tracking script

Click to expand...

Why would you build your own tracking system? That's a company of its own.

It would take a ton of dev time to match the amount of data I get from GA/Oribi/Tableau.