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Easiest web 2.0 (or similar) to rank in google serps (product promotion)

Discussion in 'White Hat SEO' started by gettinthere, Jan 11, 2012.

  1. gettinthere

    gettinthere Regular Member

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    I have a client with a product who is unable to sell on Amazon due to not having a big enough range, so we're thinking ebay. I'm a bit put off that we dont have a solid, long term product url to promote.

    I'm thinking of using a web 2.0 style property for the purpose of search engine visibility (the client has a very poor website & is not ready to upgrade).

    Amy suggestions on your favorite for the purpose of ranking (and branding?).

    Thanks
     
  2. jr_sci

    jr_sci Senior Member

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    Get a good Squidoo Lens. Should help. You can post in your client's amazon listings in the Amazon module.

    I find it quite easy to rank a Squidoo page. Try it. !
     
  3. gettinthere

    gettinthere Regular Member

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    Cheers - Squidoo is one of the few I have yet to try; do you get SEO options in there (eg title tags, alts for images)

    Unfortunately the client cannot list on Amazon as they do not have a large enough product range :( Otherwise I would optimize the Amazon page...shame!
     
  4. britcpa

    britcpa Power Member

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    squidoo is a good shout, but as more of a feeder site. i'd recommend going down the route of annointing googles favourite children (blogger and youtube) as your clients main ambassadors along with a facebook fanpage depending on how much effort youre willing to put in/how much money your client is willing to spend on an ongoing basis. twitter too, IF appropriate and again, subject to your clients budget.


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    NOTE: with regards to facebook and twitter, i mean working them as proper social media tools - i.e. engaging with other users to develop momentum and 'buzz' hence the reason im saying 'dependant in your clients budget' because engagement takes time as opposed to throwing up a fanpage and a twitter account which are subsequently left inactive.

    facebook advertising is a separate matter entirely - it can be highly targeted but only you will know whether or not its 'easy' to zero in on your clients niche market.
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    sooooo...... thats blogger.com as your shop with youtube.com and maybe facebook & twitter(depending on clients budget) as your main sources of traffic, with squidoo, scribd and a few other web2.0's as content based backlink sources to blogger for very little effort and barely any cost.

    for video content on youtube, use powerpoint (FREE) to create some 'informative' slideshow videos about the product, animoto (FREE) to create some 'sexy' videos about the product and fiverr to create 5 x 30 second review style videos (5 x $5 = $25).

    additionally, in terms of 'informative' content, use MS Word to create pdf's (FREE) and put them on document sharing sites also with links your blogger.com site, include direct links to your blogger on your squidoo and also embed your youtube videos in your squidoo lens which will send people back to blogger just in case they dont click through from squidoo.

    if youre going down the facebook and twitter routes, buy some 'likes' (1k for $45) and 'followers' ($25 for 1k) to give your clients products a sense of social proof. the same social proof argument applies to buying some youtube 'views'

    for less than $150 you've got your client a blogger site thats selling their products, a youtube channel promoting it with something like a dozen videos that have several thousand views on each, an active facebook fanpage with a 1,000 likes, a twitter account with a 1,000 people following it and if you want to spend another couple of 100 $'s you can have the youtube, facebook and twitter channels all customised by a shit hot designer

    from what youve said about your client not wanting to upgrade their existing website, it sound like cash is the issue? if so, thats going to influence your pricing for all this work, but to me, i'd say youve GOT to be charging $2k as a bare minimum and i mean as an absolute bare minimum.

    remember, youre providing a sales channel for them with blogger, youre providing 2 or 3 animoto videos, 2 or 3 powerpoint videos, 5 testimonial videos, plus three custom branded marketing channels (youtube, facebook & twitter), youre also providing social proof on each channel AND a squidoo lens, some offpage seo with backlinks based on quality content and if you want to throw a couple of press releases in for good measure, your client is going to have the appearance of hitting the ground running. if theyre quibbling over spending $2k on such a powerful presence, it begs the question of whether or not theyre worth having as a client, but then again, it depends how strapped for cash you are yourself and whether or not you can afford to walk away from this with zero. id like to see you stick to your guns and get a good price ($3k+), but wouldnt be unhappy if you took $2k, but the margins are fat enough that if push came to shove you could even afford to drop to $1k and STILL make yourself over $500 but what i would say if you do end up dropping your prices is stating that its strictly cash upfront or no deal.

    good luck with it either way.
     
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    Last edited: Jan 11, 2012