➜ █ E-commerce's $152B Fake Reviews Problem

Nearly 90% of global e-commerce spending (eMarketer: $4.3 trillion) is influenced by reviews. That means product reviews on Amazon and other marketplaces are impacting roughly $3.8 trillion in online sales.

But according to a report from https://www.cheq.ai/, 4% of those reviews are fraudulent. That means roughly $152 billion in global online spending is at least partly driven by fake reviews.

The US number is $28 billion. The 4% review-fraud figure is based upon the various companies' self-reported data. Amazon, for example, https://www.aboutamazon.com/news/how-amazon-works/creating-a-trustworthy-reviews-experience that less than 1% of reviews on its site are fake. However, third-party analyses of particular Amazon shopping categories (e.g., electronics) https://martech.org/study-finds-61-percent-of-electronics-reviews-on-amazon-are-fake/ the actual review fraud numbers are much larger.

• The 4% figure significantly underestimates the amount of online review fraud.
• Google, Amazon, and other platforms haven't been diligent about enforcement in the past. Amazon may be https://www.androidpolice.com/2021/06/17/amazon-delists-ravpower-as-latest-target-in-its-crackdown-on-fake-reviews/.
• Consumer awareness of the problem is growing (66% - 70%); that could have a negative brand impact on sites that don't clean houses.

https://www.nearmedia.co/e-coms-152b-problem-youtube-for-smbs-worker-shortage-automation/

Amazon is just saving face. 1% is highly unlikely. They have a ton of fake reviews. There are FB groups dedicated for these reviews.

I bought GMB reviews for my client and all his listings were already spammed with fake reviews. I think fake review market is very large and their percentage is also very high. Much greater than 4%