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E-Book or Video: Which is the Best Info Product Format?

Discussion in 'Affiliate Programs' started by iitob, Oct 17, 2010.

  1. iitob

    iitob Jr. VIP Jr. VIP Premium Member

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    I'm in the process of developing an info product - a step-by-step guide of different Internet marketing techniques targeted at small businesses. Initially I felt that going along the "video course" route made the most sense, but I notice that a lot of the popular affiliate products out there are in E-Book format.

    I wondered if anyone had any data/examples/input on the appeal of each format, and which is best to go with for this kind of product? Is it worth investing the extra time in scripting/producing a video course, or does the ease of making an e-book make it more worthwhile overall?

    Obviously video is a lot more interactive and can better demonstrate certain practices... but then some people prefer to have something written they can follow along (rather having to keep replaying a video, finding the right part etc).

    Any input would be appreciated, and apologies if this has already been addressed elsewhere on BHW - I've searched around and couldn't find anything on this particular subject.

    Thanks for reading! :D
     
  2. _unknown_

    _unknown_ Junior Member

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    Create the ebook as the main course, and upsell the video's ;)
     
  3. biks

    biks Power Member

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    If you have videos, it gives your product more "value". (Even though most videos are just redundant crap that doesn't allow you to scan through the data quickly like you can with a .pdf) Apparently most buyers are illiterate.
     
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  4. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Do videos and make PDF transcripts of them. That adds value by giving the buyer the option of viewing or reading the content. Some people prefer reading, while others prefer viewing.

    Cheers! - "Wiz"
     
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  5. iitob

    iitob Jr. VIP Jr. VIP Premium Member

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    Thanks for the input guys.

    I guess a part of what I'm asking is; "Is the time investment taken to make a video course (over an ebook) justified by the number of additional sales it will gain, and additional price (i.e. added value) you can charge?". And, "Does video really attract more sales?". I think it's obvious that it warrants a higher value, but as to volume of sales... I'm unsure.

    I like the idea of up-selling the video, but in this instance it probably wouldn't work (can see how it would in others though).

    I've got 10,000 words written up, could easily re-format it slightly and have it ready as a PDF in a few days. Whereas writing the scripts, recording the demos, producing the videos etc is taking TIME! Spent 10-12 hours on it this week and am maybe 10% of the course done.

    Thanks again guys - really appreciate the input!