HI, I want to market a product to women and I believe this can sell very well . But My FB page has 0 likes. Before boosting the product to the right audience, is it necessary to get Likes for the page and then proceed towards product marketing through post boost or website conversion ads? Most ads I see on my Feed are from pages that have Likes and most them boost posts like quotations and interesting articles. May be they do this to get likes for the page.