I've never done this before, as I've always built up a new site over a few months. I was wondering if it's just better all round to stop spiders from indexing a new site until it's completely finished. I have tonnes of content to go on, all images, videos and everything else, just need some time to do it or get a VA to, then I will unblock the spiders. In my opinion, this is probably a better way to go. I won't be updating the site, apart from adding 'some' new pages/products in a few months, but I want to hit the ground running with a site that will have around 1,000 pages. I can't see the benefit in drip-feeding content as I need it all to be on there from day 1 as that's NOT how viral stuff works - if something is good then it will get 100k likes, tweets etc in one day/week and carry on. Can you guys think of any negatives to doing it this way? I will begin link-building in a huge way as soon as it's live, pretending that it's been a 'viral launch' and have a holding page with a count down to the launch date (obviously, I'll begin on Twitter and Facebook, getting links from there until the launch date). Do you reckon it's a good idea? It's going to be a large authority site for gadgets but with a spin on it that would actually gain a true viral buzz about it anyway, but I'm going to fake the 'excitement before launch' in case it doesn't get it naturally. My reasoning behind it is that it could well be a churn and burn site, from a link-building perspective, but with lots of pages/content/products from the start. If it burns then I can swap it all to another domain and do the same again.