So yesterday I have added this little blurb to my Google Analytics code Code: setTimeout("_gaq.push(['_trackEvent', '15_seconds', 'read'])",15000); right after the line Code: _gaq.push(['_trackPageview']); . While my Adsense website had for years an average 'bounce rate' of 72%, it has ZERO bounce rate today. Wow. What that code does is that it not counts a visitor as a 'bounce' if he stays longer than 15 seconds. In case Google does take your bounce rate into account for ranking, this is something everybody should do. You can read more about it on the official Google blog at Code: http://analytics.blogspot.com/2012/07/tracking-adjusted-bounce-rate-in-google.html Unfortunately there doesn't seem to be a Wordpress Google Analytics plugin that does that currently (hint, hint - here is your new WSO if you are a coder!), so if you are using WP you have to manually add the whole UA code to your footer (and remove any Google Analytics plugin you have installed so far). Worked for me!