Doubts about SEO and redirects/Shorteners

Tree of Life

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I have doubts about this.

About the 301 redirects.
I want to know how relevant they are to SEO?

For example. I have read that a Redirect 301 passes site authority to your moneysite.

But how does this really work? And how does this work?

For example: The simple fact of creating a redirect in bit.ly for my site.
for example bit.ly/xxx
Pass all authority from bit.ly to my money site?

And when some web 2.0 sites redirect as a url like this:

https://www.youtube.com/redirect?event=video_descriptionq=http://mysite.com/

in this case of youtube, it's nofollow, but let's suppose it was ********.

What I read, is that a 301 redirect passes ALL the authority of a site to the link.

So, following this logic, just having a link on youtube like the example above, or facebook or twitter and ready, my site would have the authority of one of the best sites in the world, and would be first and foremost.

But we know that this does not happen.
Even if we have a 301 ******** link like this youtube example, this is not very valuable.

So how does this REALLY work?
 
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There are a lot of elements to be taken into account and a lot more that we would never know buy we all hyphotetize...

First of all you have to understand the basics of the OPR algorithm formula which are clearly stated by Google. There is a massive amount of info online
Example: https://static.googleusercontent.com/media/research.google.com/es//pubs/archive/34455.pdf

But summarizing much of this info, you must understand that is not the same a link from the home page, compared to a link, from a hidden place in the site, 150 clicks away from the home (or even without interlinking within the site, which is worse)

This is the case of bit.ly: you get shortened links that are not indexed and they don't have a single inter-link from within bit.ly itself. So despite you are able to index a bit.ly link, it has a OPR (onpage rank) of 0, because there is no single link within bit.ly site to that subpage. Obviously, you could try to do a strange interlinking schema linking bit.ly links between them, but you will see that you simply can't do this (at least with bit.ly)

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So despite you have the "Domain power" of bit.ly linking to your site, the Onpage rating of that particular link is 0, therefore, the total link juice = 0 from bit.ly.

Although, you could create some reputation to that particular link from external sources. Imagine that you create 150 backlinks from 150 domains to that bit.ly subdomain. That subdomain will have 0 OPR but may have a External Page Rank. Meaning that it will pass a little bit of that link juice from other sites. This is the main foundation of the (in)famous linking "tiering" strategy = creating web 2.0 and parasites which are more "resilient" to shit authority incoming links.

There is a lot you must read to get these concepts, but I think you may find in this forum enough information if you do the adequate searches.
 
Thanks for the answer.

Why does everyone talk about 301 then?

As I understand it:
a redirect 301 has NO value if the link is not present on the page...

Soon

Question 1:

http://www.google.com/link=site.com

Redirecting 301 to site.com


has the SAME value that

http://www.domaincreatedtoday.com/link=site.com

Redirecting 301 to site.com


?

Question 2:

What's more, second option (domaincreatedtoday.com/link=site.com)
with 3 backlinks to it, for example, would be stronger than a google 301 (http://www.google.com/link=site.com with no links on pages)
?


Question 3:
The only way I can have a 301 with value is redirecting the root domain?
For example:
I buy an old domain in my nice.
OldGoodDomain.com > 301 > Mysite.com = total link juice = 100%
but...
OldGoodDomain.com/CreatedPage1 > 301 > Mysite.com = total link juice = ZERO (0) link juice?

Question 4:
This may seem repeated, but ...
Case 1:
google.com/Somepage1 > 301 Mysite.com
* With 0 Backlinks
* With no Links on page
Case 2:
newdomain.com/Somepage1 > 301 Mysite.com
* With 1 Backlinks
* With no Links on page

The Case 2 is REALLY the best for my SEO?
REALLY?
 
Think about why you would 301 redirect a domain in the first place. The answer to your question will follow.
 
Question 1:

http://www.google.com/link=site.com

Redirecting 301 to site.com


has the SAME value that

http://www.domaincreatedtoday.com/link=site.com

Redirecting 301 to site.com

Dude stop confusing yourself. Let's say you build a website about pianos. You call it TOF Piano. Domain is tofpiano.com. You drive traffic to this domain (SEO, social media, whatever) and 1 year later you are growing and would now like to re-brand because you are expanding nationally. You come up with a new name, let's call it 3keys Ltd. You register a new domain. 3keys.com.

Now what about all your efforts you made on the tofpiano.com? Well, this is where you would 301 redirect tofpiano.com to 3keys.com. By doing this, the traffic/authority/juice would flow to your new domain from your old.



Question 2:

What's more, second option (domaincreatedtoday.com/link=site.com)
with 3 backlinks to it, for example, would be stronger than a google 301 (http://www.google.com/link=site.com with no links on pages)

If you owned domaincreatedtoday.com and had traffic coming to domaincreatedtoday.com/link=site.com then sure redirecting that url to a new url of your choice makes sense.

I think you need to see the true application of a 301 redirect to know why.

Question 3:
The only way I can have a 301 with value is redirecting the root domain?

For example:
I buy an old domain in my nice.
OldGoodDomain.com > 301 > Mysite.com = total link juice = 100%
but...
OldGoodDomain.com/CreatedPage1 > 301 > Mysite.com = total link juice = ZERO (0) link juice?

Depends on how you want the redirect to occur and what the redirect is for. IF your oldgooddomain.com had a page about 'nice shoes' and the url was oldgooddomain.com/niceshoes... then redirecting oldgooddomain.com/niceshoes to mysite.com/niceshoes would make complete sense.

Just think about the experience and use of the actual visitor going through this redirect. Does it make sense for them?

.
 
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