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Doubt on keyword Competition

Discussion in 'White Hat SEO' started by Sujith VS, Aug 8, 2016.

  1. Sujith VS

    Sujith VS Registered Member

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    I'm going to build amazon affiliate sites.
    I have found product keyword and LTP showing average keyword competition as 19.

    But top ten competitors site age is high and ebay.com site exist in top ten.

    Can i rank up this keyword and can i earn after ranking keywords on top?

    [​IMG]

    waiting for your suggestion.
     
  2. judaculla

    judaculla Jr. VIP Jr. VIP

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    It's best to use LTP as a starting place—the first BROAD stroke of the brush—when finding your ideal keyword to target.

    Judging from the numbers, I would guess you have a pretty good chance of ranking without much issue for that keyword. Big sites like eBay, Amazon, Overstock.com, etc... often show up in rankings not because of any particular competitive edge, but simply because they are behemoths with usually 90+ domain authority rankings. In all other comparisons of actual relevancy for a keyword, they may be horrible compared to other domains in the serp. As you can see in your image, eBay is ranking 5th with a page authority rank of 1, NO links, NO juice links, but a Domain Authority of 95. Chances are the ranking page has a few items on it similar to yours.

    You need to investigate EVERY SINGLE time, and make a practical decision based on more than just what LTP says, BUT—as a general rule, when I see amazon.com, or ebay, or facebook, or linkedin results for a keyword, I get excited because it's usually a sign of easy competition. I say this, because those domains usually rank for keywords only when there aren't many other pages competing. Now, if you're keyword is 'flatscreen televisions', that'd be a WHOLE different story. Reasoning being; eBay is a gigantic site, with a gigantic categorical structure. Very few people would be linking to a single product page organically, but would be much more likely to link to a category page such as 'Televisions>Flat Panel>LCD>4K>Samsung'. eBay probably has an actual link somewhere for that category, but they wouldn't have one for a specific model, or a modified version such as "best 4k flat panel televisions." Although, there would likely be some overlap, as no things are black and white.

    Try not to ask that question unless you're willing to actually show your keyword (which I wouldn't). Reason being, there's NO way for anyone to definitively tell you that given the information you've provided. Just by looking at the numbers I'd say you could PROBABLY rank for that keyword without much issue, but there are a lot of unknowns left to consider.

    My only concern would be the average bid price being < $1.00.

    There's no rules here, but that seems a bit low to go after honestly. Not that you couldn't rank, just maybe you shouldn't waste your time. But, again, sometimes those numbers can be misleading as well.

    Ask yourself if you think you keyword has 'buyer-intent'

    Take it all with a grain of salt, I still haven't quit my day job.