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Double opt-in or single? What's the difference?

Discussion in 'Making Money' started by auuuu, Jan 24, 2012.

  1. auuuu

    auuuu Elite Member

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    I'm creating an email list and my provider ask me if i want to use Double Opt-in or no confirmation.

    And in the bottom there are those two lines: "We encourage you to choose double opt-in as this list's subscription type. Confirmed subscribers are more beneficial to your business."

    What they mean?
    Of course, if they confirm the subscription, it means that they are more "trustable"...but at the end, is there any difference?

    Please let me know! :cool:
     
  2. switch_2012

    switch_2012 Power Member

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    Hi,

    Opt in - you fill in a form and get the data

    Double opt it - you fill in a form and verify that using email.

    Kind regards,

    Switch
     
  3. Dally

    Dally Junior Member

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    Single opt-in is where they just submit their email
    Double opt-in is where they submit their email and then they confirm it by visiting a link in the email or confirming a verification code on the website, meaning that you are more likely to get a valid email and more leads because of this.

    Edit: post above got it before me :/
     
  4. auuuu

    auuuu Elite Member

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    Yeah yeah, those are the main difference...but are there another differences? For example % of inbox ecc?
     
    Last edited: Jan 24, 2012
  5. switch_2012

    switch_2012 Power Member

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    thank you would be nice since your from England.

    No - there are no deference. But what exactly are you trying to do?

    Is this the first time are you doing email campaign for a client?
     
  6. Dally

    Dally Junior Member

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    What are you on about? Of course there is a difference

    Well it is more likely that you will get legit emails, meaning that it will increase the % inbox'd. A lot of people will just submit fake emails if it isn't double opt-in, meaning that they are clogging up your mailing list and you are wasting resources every time that you are sending an email to them
     
  7. gianni

    gianni Junior Member

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    Hosters will limit amount of emails you can send per hour and often seperate per day counter as well.

    They do this to prevent you from sending large amounts of unsolicited spam.
    They would be held reliable and additionally it would fuck up their ip reputation.

    With single opt in you can go to your site yourself and input emails you scraped off google. You could spam millions of mails per day through their servers like that.

    With double opt in that won't do you any good since those emails still need to confirm they wish to receive newsletters from you. They are not accountable and they know those emails all AGREED to receive your emails, so there is a very low chance it will be flagged as spam.

    So in a way, yes double opt-in does have a higher % of inbox, because those ip's aren't abused like single or no-opt in are.
     
  8. auuuu

    auuuu Elite Member

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    Perfect! I've understand all :)

    Thank you so much guys!