So I will agree right off that keyword rich domains do not matter as much to google now as they once did. However I think they still help a bit and Bong still likes them. What about double keywords in the domain. say my keyword is boat,boats what about boatboats.com ? or you could even go boatboatsboating.com I think it looks gay but.. maybe? I would love to hear BHW thoughts on this.. We have done the plural keyword rich domain arguement to death but I never saw this discussed.