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Don't underestimate the power of the Title

Discussion in 'White Hat SEO' started by mandom, May 23, 2010.

  1. mandom

    mandom Regular Member

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    I've been doing SEO for a client who is very averse to on-site changes and I finally got him to change the title tags on his pages. It's the only change we've done this week and the result was great.

    For keyword 1 he went from spot 19 to spot 6
    For keyword 2 he went from spot 23 to spot 9
    For keyword 3 he went from spot 12 to spot 4

    He'd been lingering in those places for a couple weeks.

    So if you're looking for that final bump onto page 1 for your keywords, maybe it'd be good to do a double check of your title tags and see if some changes might help.

    Now, just imagine what'll happen if I get him talked into having more than three sentences on each page...:rolleyes:
     
  2. beazt

    beazt Power Member

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    I agree. Title Tag is the most important On-page factor in terms of SEO. Description tag a little less significant, Keyword tag not at all. Keywords in H1 tag also helps, but one important factor that very few people talks about is the keyword in a page's permalink or page name (for example: www.domain.com/keyword.html.

    While designing pages, it is crucial that one name all pages with its target keyword included as this really, really helps in making the page relevant enough for the Search engine algorithm.

    I have less competitive pages of my client websites ranking in top 10 with no backlinks but just through a combination of target keyword in the page name, title & description tag.
     
  3. dealhunter

    dealhunter Regular Member

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    Yes the title, description, and your heading tags are very important. I have seen some very old sites jump just by changing the title also.
     
  4. skylimit

    skylimit Junior Member

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    Just think about the amount of websites out there that just need a little tweak like this. No wonder only 20% of people make money on the net. All the right intentions, but that just does not cut it.
     
  5. ZMakarov

    ZMakarov Registered Member

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    I agree with you mandom, the title tag is important as it should contain 60% of the keyword density. Infact, all meta tags are important.
     
  6. wpbacklinks

    wpbacklinks Jr. VIP Jr. VIP Premium Member

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    the most important in seo is BAcklinks..

    the other is title (must include keywords), meta description, and keywords, primary, secondary, and other..

    i have site with title=primary keyword, and now it stand on #1-#3 SERP with 30k competition. that is the power of title is your primary targetted keyword.
     
  7. Ramsweb

    Ramsweb Senior Member

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    I have to agree that the title is very important. I was ranking on the first page and decided to change the title of my page. The result - it was as good as shooting myself in the leg - I am at now at 111!!!

    And this is with good consistent back linking. It is not the dance either because it has been this way for about more than 2 weeks.

    I have changed it back to the old title. I hope I don't get screwed again - will post back once my site gets crawled.
     
  8. chockomonkey

    chockomonkey Regular Member

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    lol that blows. did you change it to something more targeted or what? Was the keyword you ranked for still prominently in the your title?
     
  9. rocket

    rocket Regular Member

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    I have it when clients think then are experts and won't listen to their web developer. Very frustrating.
     
  10. unzero

    unzero Junior Member

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    It hurts you when the "Title" is changed too often too,

    was ranking pretty well and I tryed changing it around many times and went back to my old titles which had ranked the best before but ended up on page 3 :(
     
  11. plasmaflux

    plasmaflux Registered Member

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    Good info on the title tag.

    A related issue that I have yet to find a clear opinion on, is the use of multiple H1 tags on a site.

    I know it has less of a positive effect on SEO to have multiple H1 tags, but does it actually have a negative effect?

    Also, is there an SEO benefit to having the source code for site navigation down at the bottom of the page source, but have it placed visually up near the top using jQuery?

    Any expert advice on these to would be great.
     
  12. Thrashingshrimp

    Thrashingshrimp Junior Member

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  13. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    I've made several posts on this topic before. You're right the meta title tag is very important. Both for se indexing, and also for getting visitors to click your link in the serp.

    according to google -
    • the title tag is used to help choose how your page is indexed, and it will also be used as the title for the excerpt displayed in the serp.
    • the description tag is not used for indexing and won't affect the serp position, but it is used as the content for the excerpt displayed in the serp.
    • the keyword tag has never been used by google for indexing, but it may be used for selecting adwords ads displayed on an adsense page.
    The lesson to take from this is to write a good readable title that will appeal to a human viewer as well as give google the keywords to index under.

    Make sure that both the Title and Description meta tags are designed to entice a human viewer to click on your site when it appears in the serp.

    You can find more info on meta tags in many of my other posts. You can also find a lot more info by searching bhw and google.
     
  14. MisterGemini

    MisterGemini Senior Member

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    So how exactly did you change his titles?

    Was it like any of these:

    Company.com: Keyword1 - Blah blah blah
    Keyword1 : Company.com
    Keyword1 - Blah blah blah
    Keyword1
    Keyword1 Keyword2

    Basically my question comes down to density. For many people the Title is left to the automation of the CMS they use and it is something they are not familiar with. ipopbb would be the first to tell you just exactly how important the title is as a tag according to his labs. :)

    Any thoughts on the most effective density, or should it be 100% ideally?
     
  15. Ramsweb

    Ramsweb Senior Member

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    The original title that I had was a long tail one with 8 words. I changed it to 3 words - the site fell like a rock. So much for whitehat. I was just trying to make it more user friendly with a short concise title.

    The keyword that I am targeting was the first two words in both the old title and new title. That is why I was shocked when it fell so much.
     
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  16. Ramsweb

    Ramsweb Senior Member

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    Yeeaaahhhh - some good news finally. My site recently got crawled and is now back at 7 on the first page. I am very happy. I will never change the title again.

    For those who are struggling with their ranking and are willing to try out a risky method, go for a long tail keyword with your main keyword at the start of the title and some related keywords at the end of the title. I think you might get a big boost.

    Try at your own risk though.


     
  17. chockomonkey

    chockomonkey Regular Member

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    Crazy. The company's website i'm working on has only the Business name duplicated on each title of every page...

    I'm going to change them soon, going from Short keywords on home page to longer-tail ones on our deeper pages, basically category/silo structure.

    I'm very excited to see what happens when i make these changes... will update.
     
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  18. MisterGemini

    MisterGemini Senior Member

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    Just make sure the content of the pages matches your titles. It sounds like it will be significant improvement for the company site.

    Sounds like you got silo all sorted too. Just a tip, try to avoid the /category/ type structure to get the most bang for your buck out of the silo. It is probably best to use the silo method in the URLs/linking structures of the site themselves, rather than directories, as it will diminish the strength of the longtails in your results.
     
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