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"Don't put adsense on a page that sells a product"

Discussion in 'Making Money' started by mollah, Feb 5, 2010.

  1. mollah

    mollah Power Member

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    I keep hearing this from EVERYONE:

    "dood, don't putting teh adsenses on a page where you are selling a product because you'll only make a few cents on a click rather than lotsa dollarz on a sale" (implying people will click your ads and leave rather than stay and buy your product).

    Do you subscribe to their theory?

    Discuss.
     
  2. tonlilaz

    tonlilaz Executive VIP Premium Member

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    are you really serious?

    it's kinda like putting an exit door right in front of the cash register.
     
  3. mollah

    mollah Power Member

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    Am I serious about what? I didn't state an opinion in my thread; I presented it neutrally.

    So yes, I'm serious about finding out what bhw thinks.

    I disagree, but I will comment more on this later.
     
  4. bmac

    bmac BANNED BANNED Premium Member

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    Well you figure on average only 3% of your traffic converts so 97% of your traffic is leaving without buying anything anyway so you might as well try to make some money of them before they leave.
     
  5. j0b0123

    j0b0123 Regular Member

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    I have had people tell me that all the time. I have a site where I am ranked number 2 for a very competitive term and I have ads on the site. I get plenty of signups for the product even with the ads. Yes the ads get clicked, but shit some of the pays are like 4-5 bucks a click. I also know that there is no way that even 50% of the traffic will convert, so I view it as an alternative. I played with turning it off for a bit, and noticed no difference in over 10 days in signups vs having it so I put them back.

    I really think it depends on what your site does and what the product is. If its an IM product I would not, your competitors will steal your sales if they write a more compelling ad than your site (you should hope this is not true lol). The key is to have a landing page that makes the user want to stay on the site, not just click away. In that case the ads don't really matter. Think about it - Amazon has ads, Ebay etc - somehow they still sell products with the ads because the person has a compelling reason to want to be on the site. Even if they click an ad, they come back.
     
    Last edited: Feb 5, 2010
  6. loclhero

    loclhero Supreme Member

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    Way back in the late 90's until about 2005, I ran a pretty successful e-comerce site that sold nutritonal supplements. This was when it was pretty easy to SEO a site and get ranked big time on Goog. I ranked #1 on Google and yahoo for almost 3 years for the main keyword for my niche. And it was a big ass keyword. For that matter I consistently ranked higher than even a manufacturers actual site for an item.

    Unfortunately for me, I never got over that hump to where I could hire pro SEO people and when the infamous Jagger update came, I sank...fast. Long story short, my sales fell so far, so fast that I threw some adsense on the main page. My traffic was still decent but I knew the end was coming. Putting adsense on their only expedited the end.

    What I learned in the interim was affiliate sales etc and I wound up setting up the site as an affiliate to a bigger fish.

    But as tonlilaz said, it is a sure way to lose a sale.
     
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    Last edited: Feb 5, 2010
  7. loclhero

    loclhero Supreme Member

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    You can disagree but like I said a moment ago, my own personal experience would indicate you are wrong.
     
  8. peter2002

    peter2002 Senior Member

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    I second this. From experience I can say it's better to optimize your page for the product you sell and don't putting ads on it.
     
  9. tonlilaz

    tonlilaz Executive VIP Premium Member

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    Gonna sell a digital camera for 699? why not put up an adsense ad so that a competitor can place cheap bids on your site for the same camera 50 dollars cheaper?
     
    Last edited: Feb 5, 2010
  10. mollah

    mollah Power Member

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    It must depend on what you're selling.

    I think, as was mentioned, that if you sell IM products it would be a bad idea to put Adsense on your page. You might get an ad for the same product sold by someone else with a better landing page and then they get the sale.

    I sell a proprietary physical product. After a few years of not having ads on my page, I put them up to see what would happen. I noticed the following things:

    1. it didn't change my % of conversions

    2. sometimes my competitors' ads even appear. That's absolutely fine with me. I know that my product is the best, so I even encourage prospective customers to go look at the competition and then they will come back and buy mine.

    3. I make more money overall from the site because I get the same conversions as before plus the additional Adsense revenue.

    I think the difference may be that this is a super specialized niche in my case.

    If I was selling "zomg make $5000 a day on autopilot super easy forex millionaire real estate house flipping be your own boss buy supercars and fuck models" eBook, it probably wouldn't make sense for me to put Adsense on my page.

    Or if I was selling something that my competitors were also selling the same exact thing (like if you're selling a company's product that is sold in multiple stores, for example), then putting ads on your site would be bad for the reason tonlilaz mentioned in the post just above this one.
     
    Last edited: Feb 5, 2010
  11. tonlilaz

    tonlilaz Executive VIP Premium Member

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    so let me see if i understand what you're saying....

    you're got a popular highly propriety product that draws people to your page. so you've got highly targeted niche traffic that is looking specifically for your product.....

    and then you put adsense ads up, where any competitor can start targeting your site to siphon cheap traffic to their site?

    i mean, if you're trying to be like progressive auto insurance where they let visitors 'shop around' b4 they buy...you have to realize that visitors NEVER LEAVE the progressive site....yeah, customers compare services/cost....but they don't leave the site.

    i say, you've been VERY lucky, but pretty soon, you'll luck might run out when somebody comes up with a proprietary product that is just as good (or better) than yours.

    does microsoft display apple ads? does nike display reebok ads?

    jmo....focus on making money from your products sales....and less from your ad sales...
     
  12. cpaaddict

    cpaaddict Supreme Member

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    lol loved it. i couldnt of put it better myself