The more you learn about marketing & psychology, the more you have these types of epiphanies.. DO NOT TRY THIS AT HOME. You may be oblivious to them, but when you substitute it for a real life scenario it makes sense.. By the title, "Don't flirt with the hottest girl. Become her dogsitter instead..", what I mean is why approach her from the most saturated, predictable and cliche way, when you can use a sneaky angle to get straight into her house.. I mean there are 10000 other guys there competing for her attention, throwing her compliments, spending tons of money trying to impress her and go straight for the kill. She already has her guard up and filters set.. But then you do your research and find out she has a dog, but she's too busy to take care of it due to her new job, so you come along as her dogsitter, you skip the queue and growth hack your way into her house and best of all she's even paying you and is probably texting you more than a fraction of the seemingly successful of those other 10000 guys, because she loves her dog and as you are going to be taking good care of it and adding value to her life, she has her attention on you.. Over time if you are an awesome dogsitter, you may suggest to her a dog event which her dog will love. There is a high likelihood of her going to this dog event with you, as firstly she's known you for a while, you've taken good care of her dog, and the event is focused on her dog.. Of course you are still at the acquaintance stage, but compared to the other guys, you text frequently about improving the well-being of her dog which she dearly loves, you take good care of her dog which she will grow to admire you for, you haven't tried to bang her immediately like all the other guys, she probably doesn't even have it in her mind that you are a fucking stealth navy seal sneaky fucker.. Now you are not guaranteed to meet your initial goal of getting with her as she may have super high standards. She may only want a rich or model guy, which means you are screwed. Or she may decide to say YOLO and get with you due to all the good shit you did.. Anyway the rambling aside.. Here's a dummy scenario.. You want to sell an expensive blender on Google AdWords.. You already create your potential audience avatar. You know their interests, etc.. When you do keyword research, you would see all the buyer interest keywords let's say $7/click due to high competition of every other advertiser, mostly the big dogs trying to get the people with buying intent.. But then you research and find out there's this new cooking show on fucking BBC which has been getting a lot of buzz lately. You know the audience of this show have a high likelihood of buying your fucking blender as majority of them are upper class housewives who make a mean smoothie here and there.. You instead say "Fuck spending $7/click bitch". Then you do keyword research about the show. You see that the show branded keyword has a suggested bid of $0.11/click and even better, the celebrity participants in the show have a suggested bid of $0.02, and they both have 1 million monthly searches each.. Then you create a site related to the latest gossip of the show, do a bit of clickbait, bid on all the show participants so that when someone searches "[show participants name]" your clickbait ad is right on the top.. Now due to the relevance, entertainment value and clickbait, you have a formula for fucking high CTRs, which reduces your CPC. Now people who land on your site need to firstly be pixeled for retargeting, then try collect their email real quick using a giveaway or some shit.. Now you also have display ads so you're getting back a percentage of how much you spent acquiring these visitors from being a publisher.. Okay so you just spent $200 and based on how relevant your content was, you got 10000 clicks for $0.02 each.. compared to if you were spending $7/click.. You haven't sold any blenders yet, but you now have acquired 6000 emails via your viral giveaway and 10000 retargetable visitors in total who you can nurture with more content, send promos about your blender, use to create a lookalike audience.. I've done $0.02 clicks with AdWords before, well that was 2016 so it's not impossible.. This is more of a long term strategy lololol.. WTF am I even saying lololol..