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Dominating Local Search Results

Discussion in 'Black Hat SEO' started by JoshN, Aug 21, 2012.

  1. JoshN

    JoshN Junior Member

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    So I've done SEO for corporate page, landing pages, niche sites ect and it's pretty straight forward for me at this point.

    Now I'm considering offering SEO services to local businesses and I'm guessing most will want to show up #1 in the local search. I feel a little silly asking as I'm pretty good at standard SEO and local seems like almost a step down in difficulty. I'm just not familiar with it.

    Just curious what you guys do to get pages ranked locally?

    Thanks in advance
    -Josh
     
  2. ferma231

    ferma231 Elite Member

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    Do local SEO just like for any other site, there isnt huge difference
     
  3. ShabbySquire

    ShabbySquire Power Member

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    Does hosting the site in the actual country make a difference? Also, what about using a country specific TLD?
     
  4. knockoutlocal

    knockoutlocal Junior Member

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    country specific TLD is important. SEO plays a big role.

    There's some good factors listed here: http://www.davidmihm.com/local-search-ranking-factors.shtml

    -Get an address in the city you want to rank for
    -build citations
    -Make sure you microformat your business contact info on the site
    -Reviews
    -Consistency is key

    Still have questions? Always interested in talking shop with fellow SEOs. Pm me and we can chat on skype.
     
  5. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    ^^good tips. I'll take a look at that site later:)
     
  6. Lordemma

    Lordemma Junior Member

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    another thing to consider is Google webmaster targeting. Use geo targeting on Google webmaster too and set it to the country you want to rank on
     
  7. kicksetc

    kicksetc Newbie

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    -Get an address in the city you want to rank for
    -build citations
    -Make sure you microformat your business contact info on the site
    -Reviews
    -Consistency is key

    How do you suggest getting an address in a city if there isn't already a presence there?
     
  8. envisionary

    envisionary Junior Member

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  9. theseodude

    theseodude Regular Member

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    Hi
    what do you mean by microformat your contact info?
     
  10. QualityContentWriter

    QualityContentWriter Junior Member

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    Google Places and Yahoo! Local placement. Do a full detailed page, including reviews. Local searches (especially including [city], [region], or [zip code]) are actually taking priority over organic search results so this is something I automatically include when doing SEO for a local client. Results are much quicker, almost immediate, and the conversion rate (new customers for X client) has been dramatically higher.

    You can also do onsite SEO as usual, include region oriented keywords if it's exclusively local ([Region]'s Leading [Service] Provider; Proudly Serving [Region] Since 1859, etc. Off site, exchange links with other local providers, publish press releases with local publications, marketing articles with other locally focused websites. Google's search filter bubble does give priority to local/relevant results so it's actually great when working with local search optimization / placement. Don't let the fact that it's easier discourage you!
     
  11. Endire

    Endire Elite Member Premium Member

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    Great question!

    As other posters have mentioned, you can perform SEO for a website targeting local traffic the same as you would for any other site. There are a few things you can do help improve traffic to the site and increase the amount of search results that appear for the local business.

    As one poster mentioned, completely fill out online listing services through Yahoo, Bing and Google Places. Also fill out as many free online listing services as you can find that are relevant to the target market such as yellowbot.com, yellowpages.com, Yelp.com and others. These are also good for generating backlinks and good for keyword placement. Since Google and other search engines geo-target users, this method can be effective in driving traffic for a local business.

    Another tactic you might consider is using more localized keyword phrases. For example if your client has a pet grooming business in Chicago you might use phrases like pet grooming Chicago.

    Check out the item under the "offsite" header in this checklist

    http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo

    This article also has some good tips on SEO for local businesses

    http://www.highervisibility.com/blog/7-seo-tips-for-local-businesses/

    Hope this helps you,

    Shawn Manaher
     
  12. linkchamp

    linkchamp Regular Member

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    Nice piece of information, i instruct my VA's to get as much as review's they can which really helps me to gain rankings for our clients quickly.
    What matters in reviews is the Ip's used the frequency and also the review comment which seems really important.
     
  13. gtree

    gtree Jr. VIP Jr. VIP Premium Member

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  14. xstumpedx

    xstumpedx Regular Member

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    I would like to create my own in-house review system, any suggestions on where to start? Anything would be appreciated.