Let's say you have a new house cleaning company, called 'Shyne' Luckily, shyne.com is not taken. But what is better for SEO purposes? Shyne.com or Shynecleaners.com? I know the Google algo over the years has significantly reduced the weight placed on keywords in the domain. But this question is... Is a two-word .com domain with one of the words being the primary keyword more important in the Google algo than having the one-word .com brand name domain?