This is an excerpt from an email sent to my webhosting company, Namecheap. [FONT=&]I want to change the add on domain from mentally-ill.com to something more friendly to search engines. Namely I would like more searches for the keyword and less competition.[/FONT] [FONT=&]What I would like is to keep mentally-ill.com just the way it is, but switch its domain name to an EMD ?exact match domain? keyword that is less competitive. I don?t even know if this is possible. [/FONT] [FONT=&]What I am hoping for is something like taking a .txt file entitled mentally-ill.txt and using the right mouse button to select ?rename? and switching it to mental-health.txt. Of course I would need to do some better keyword research and register the new domain name, but is this possible? Or will I need to abandon mentally-ill and just start fresh with an new domain name? Sorry, this is kind of a weird question. I am not certain I am explaining myself properly.[/FONT] [FONT=&]Thank you for your consideration.[/FONT] I registered this domain before I know much about keyword research. Is this idea impossible. I understand any backlinks I have built will be lost, frankly there isn't much traffic from them. It won't hurt me much, maybe not at all. Thanks for your consideration.