Domain name change

Discussion in 'Black Hat SEO' started by excessive34, Apr 1, 2011.

  1. excessive34

    excessive34 Junior Member

    Apr 1, 2011
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    Current domain age is 5-6 months.

    I have bigger plans for the website and would rather not completely start over seeing as how its a slightly active forum (wont affect my members)

    What effect will this have on the serps/backlinks?

    Is there a way for me to keep these?

    I know I could redirect the old link to the new one but..
  2. master-of-backlinks

    master-of-backlinks Regular Member

    Nov 29, 2010
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    This will definitely have an affect on your sites serps, if anything, i would simply start building backlinks to the domain now, that way when you do throw it up it atleast has some link juice. I have built backlinks for many of my sites prior to launch and that always helps them get a higher ranking right when there indexed. Wish you the best of luck :)
  3. GreyWolf

    GreyWolf Executive VIP

    Aug 17, 2009
    Likes Received:
    Artist / Craftsman
    sitting at my PC
    Yeah master-of-backlinks is right. You're best bet is to start building your backlinks as soon as you can. You'll definately want to do a redirect from your old domain to the new one. That will pass the link juice from all the existing backlinks, but there is a dilution effect. You'll need to have the new backlinks to the new domain to counter the dilution effect of the redirect from your old domain.

    Also if you want to stand the best chance of getting the new site to have close to the same placement in the serp, you should start off with an exact copy of the old site. To get the minimum amount of dilution in the redirect, it's best if the visitors to the new domain are landing on the same pages that were previously ranked on the old domain. Make it as much like it's nothing more than a change in the domain name.

    If you want to do additional things to improve the new site then that's great, but give the SE a chance to see the redirects are still going to the same pages first. That's the best scenario as far as the search engines are concerned. After your new site has settled in the serps so you have an idea where it's ranked, then you can start making any changes you've been thinking of.

    Hope that helps. :cool: