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Domain Name - Brand Name - Exact Match Taken

Discussion in 'White Hat SEO' started by 1upLives, Feb 21, 2011.

  1. 1upLives

    1upLives Newbie

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    The below keyword is simply an example of my situation,

    Pure Biscuits

    The above keyword is actually a website/brand name. Obviously, since it's a brand name, the exact match is taken.
    What I'm having problems with is figuring out a domain name that cannot get me sued but at the same meet the requirements to perhaps obtain an SEO bonus for this Keyword. I plan on using adsense on the site.

    I know others have walked this tightrope before. Could you perhaps help me with example domains that you use? (Just replace your domain with Pure Biscuits instead)

    I could really use some examples cause I'm jammed up over this.

    Any help would be great, thanks!
     
  2. Derik

    Derik Regular Member

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    i would like to hear more views on this as well.
    I got a number of well researched keywords in which a few are brand names,
    however i did a testing for myself.
    i took a domain with "my pure biscuits" and put up my blog on my brand name keyword.
    too early to say anything, few weeks old site just got indexed and have placed adsense to it. not yet on the first page.
    keyword having 20k exact search with 1$cpc, but i have added a my to it. exact domain keyword was available, but i didnt want to take the risk.

    so this is my strategy
     
  3. SEOMyGod

    SEOMyGod Newbie

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    I didn't realise you could get in trouble for registering a domain that was a brand name?

    I thought it was just a case of whoever thought of it first?
     
  4. dragonlube

    dragonlube Regular Member

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    well...use biscuit plus some random letters, does it have to make complete sense,

    www.abcbuiscuit.com
     
  5. biginch

    biginch Regular Member

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    Use something like puredogbiscuits.com

    Add another word between pure biscuits. This way you still have keywords in domain.
     
  6. 1upLives

    1upLives Newbie

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    At Biginch,

    Have you tried this method from personal experience? The idea may help me but, I just cant see Big G understanding what the hell I'm targeting if I were to separate my two keywords with a new keyword in between.
     
    Last edited: Feb 22, 2011
  7. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    A brand name can definitely get you into trouble especially if it's trademarked. I had all kinds of threatening letters from lawyers for doing that. In the end I just closed down the site to avoid legal issues.

    As far as SEO goes, try to use a keyword associated with the brand name.

    For example,

    Canon cameras
    Digital cameras

    McDonalds
    Fast Food Restaurants

    Twitter
    Social Networking

    Etc.
    Etc.

    Or go with something like bestbiscuits.com or topratedbiscuits.com
     
    Last edited: Feb 22, 2011