Discussion in 'Black Hat SEO' started by dallaswynn, Jul 27, 2011.
Does having an underscore or hyphen in your domain name effect your serp?
So absolutely no IMs know the answer to this question? Or is my question not important enough to be answered because I'm a newb? I'm not trying to be rude, but it take two secondes to answer this question.
I believe that g00gle ignores hyphens so you will be ok with them, don't know about underscore
you can add a "x" or an "y" at the and of the kw domain.. this wont affect your serps. this is my experience
Hyphens are fine.
Underscores are not, mainly because you can't register a domain with an underscore ;-)
For google, a hyphen in URL's is the best way to decide if two words are separate.
So when a search engine parses your URL it decides to break up the URL into words based on, a hypen, an underscore, or title case.
However you cannot use underscores on a hostname, and title case isn't a good idea because URL's are case sensative to search engines...
Altho these would be the same on your site, they are infact considered two separate url's to a search engine.
So it's best to keep URL's lowercase.
Which means if you want your domain name to be considered as two seperate words, then a hypen is the best way to go about it.
HOWEVER. Hypens are BAD for users. The most important thing about your URL is how easy it is for someone to remember it to come back to it.
Don't use hypens in your domain name.
(to answer your original question, no it doesn't affect ranking)
I disagree with that. I've tested two exact keyword domain sites, very similar (although unique) content and similar template, one with and one without the hyphen - the non-hyphenated domain beats the other by almost 20 positions for every keyword. Coincidence? Maybe...
Also the resale value of hyphenated domain is much lower, but that's a different story
Separate names with a comma.