What do you think I should do to take best advantage of this domain? (The domain is the keyword I'm going after, a rather easy keyword too). Open up a content website with 5-10 pages of content dealing with the domain name and then focus on building backlinks to that content, or Leave the blog I have up on it. I am the 10th result and have had the blog up for a little over a week. The thing is, a blog would need to be frequently updated to remain the first result right? So would it be to my advantage to switch to a content website versus a blog?