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Domain Age - small ranking boost first 2 months?

Discussion in 'White Hat SEO' started by megabot, Sep 8, 2014.

  1. megabot

    megabot Newbie

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    Hey,

    I'm going to publish a site that I would like to get moderate rankings from the start on. While I have good white hat seo experience I never experimented with older domains that never haven't been used really.
    Does it make any difference if the domain had been registered 2 years ago and hasn't been really used yet. (no web archive content) I mean does the registration count have any effect on the ranking world of google or do they only care a bit about domains that had been indexed before?

    It would be great if you have some basic experience here and could let me know what you experienced. It is not a huge project and it doesn't make a big difference if I take a 2 year old never used domain or register a new one. But if it might give it a bit of a quick start boost, why not take it.

    Maybe as comprehension use the exact domain match value which isn't really important any more.
     
  2. archon10

    archon10 BANNED BANNED

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    Was the domain ever used before? Note that using a used domain carries the weight of old content. Of course, when you change the content, you will get reevaluated. But, if the domain has some kind of penalty, you are starting off at a disadvantage.

    I have experimented with trying to "hide" a domain from Google to see how long it took for them to find it. Just the slightest whiff of your domain and they start crawling. If the domain was just registered and never used, you're starting at 0. Consider yourself starting at neutral, which is a better place to start than -334o40349503485 from some pure spam site. Of course, it can go the other way where you bought a good domain and you're starting with a bit of a benefit. Just remember that if you change the topic of the site, you will have to earn some trust on that subject and Google must see that your topic is now different. Therefore, if you buy an old domain for , let's say "used-cars.com" and it was filled with great content on used cars, you will have the added benefit of that great old site. But, if you buy a domain called "used-cars.com" and it was a pharma site and now you want to fill it with great content about used cars, you're probably starting in the negative.

    Capiche?
     
  3. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    It does add a small ranking boost, even buying a new domain for 2 years instead of 1 adds a trust factor, that you are serious about the domain
     
  4. megabot

    megabot Newbie

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    There are exact match domains that have been registered two years ago and never used. At least couldn't I find anything about them being used at any time, so I assume the plans for them never got translated. I know pre-content and pre-backlinks.. can give a boost, but how does it look like if the only "advantage/difference" compared to a new domain is the first registration date.

    Edit: what do you say about whois information like this. (kinda got pushed around a bit, is that already negative?)
    7 changes on 5 unique IP addresses over 3 years
    2 registrars with 1 drop
    9 changes on 5 unique name servers over 3 years
     
    Last edited: Sep 9, 2014
  5. archon10

    archon10 BANNED BANNED

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    Not sure I totally understand your question. Is the domain just aged but never used? Then, you're not really getting any benefit or disadvantage since it's never been used. It's just "there." You could argue that getting the name "ilovedonkeys" is a great domain if you love donkeys and you're getting an advantage, but if I fill that domain with crapola, you're still starting at a disadvantage if you buy it after it expires.