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Doing Local SEO, Got Cash, Buy a Ready Made PBN Or?

Discussion in 'Local SEO' started by freddy7, May 15, 2014.

  1. freddy7

    freddy7 Newbie

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    So I am actually starting up a small SEO company. Getting clients will not be a problem, even though I am very new to SEO. I can learn fast, but basically, I either need a PBN, or a very large network of Web 2.0s.
    Since I've got some cash, I was thinking of buying a PBN from either of the services which advertise here. I can afford their top packages, however, is it the best way forward for me?
    I will be doing SEO for offline businesses in a large city in the US, so the PBN won't be used for just one money site or just one niche- which is the problem here. So is it still worth doing, and if not, what would be the best way forward?
    I.e.
    If I was in NY, would the network be targeting "new york" and then I think of as many niches as possible - plumber, construction company, real estate,etc,etc. Or this needs a different approach?
     
  2. elschlongo

    elschlongo Junior Member

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    Can I ask one question? How do you know how easy it will be to get clients when you admit to knowing nothing about SEO?
     
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  3. The SEO

    The SEO Jr. VIP Jr. VIP Premium Member

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    Everything is possible when you're newbie in SEO.
     
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  4. Execute

    Execute Supreme Member

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    You could set up a trades PBN and each website could then easily be linked to any/all trades you choose, plumbing etc. Although I usually just make networks around one trade to be more specific. Haven't done a split test to see which one works best so up to you!
     
  5. Techxan

    Techxan Elite Member

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    Maybe you should look into something called "Local SEO".

    Then if you managed to get a customer, maybe you will actually rank their site and not ruin their livelihood and get sued.

    Hint- PBN = Don't have a friggin clue about Local SEO.
     
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  6. BreaknBrix

    BreaknBrix Power Member

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    No no no. Don't do it. You might be able to "get clients" but you can NOT learn SEO "fast". Any vet will tell you it takes years to learn even if you're Einstein. And you're gonna lose 99.8% of your clients after 2 months when they realize you have no idea wth you're doing.

    I just can't get over how common and absurd this mindset is. People wanna sell SEO like little kids sell lemonade. It's like a person saying, "I want to be a doctor but I'm new to this, so I'm going to 'learn fast', skip the 10 years of school, start getting customers with no license and no experience because I really don't care how many people I kill". This might sound like I'm comparing apples to oranges but I'm not. You're dealing with peoples businesses and their livelihood. You're not selling lemonade.
     
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  7. freddy7

    freddy7 Newbie

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    Yeah of course, maybe I'm wording it wrong, but I'm not jumping straight in and scamming people. If I know I will rank, then I will take on the clients, but if I can't I won't.
    I don't understand this comment?
    Hint- PBN = Don't have a friggin clue about Local SEO.
    Please elaborate why I shouldn't use one?
     
  8. salmanseo982

    salmanseo982 Regular Member

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    PBN is good idea butt very in one super pbn take 2 to 3 days butt good
     
  9. thisismymp3

    thisismymp3 Power Member

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    it took you 3 years on bhw for you to start an seo company?

    fact: getting clients is NOT EASY
    fact: it takes years of building your reputation for them to pass on referrals or there competition to notice you
    question: what makes you stand out when every business is already getting 15 calls a day by punks like you?
    fact: everyone and their 8 year old son are selling seo services

    reality: until you get 10 solid clients and do good for them you will see success, and you will only see it if you succeed at your SEO efforts. One attack of a panda or penguin kiss you rep goodbye.

    i speak first hand in this area as i make a living at this full time.
     
  10. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    you and your fake ass company you're planning on setting up is what is wrong with the industry today. your bullshit ready made pbn might work for a little bit but what happens if it gets exposed and your clients get popped by G? You have no past experience or knowledge to draw from to recover from that situation.
     
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  11. pompano

    pompano Power Member

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    Don't get me wrong I love owning a pbn for me and few clients who do some bh stuff but I never use em for my local business clients. Learn local seo and content marketing.

    Posted via Topify using iPhone/iPad
     
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  12. IMCapitalist

    IMCapitalist Jr. VIP Jr. VIP Premium Member

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  13. Techxan

    Techxan Elite Member

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    Sure:

    Disregarding the importance of onpage SEO in ranking, here ya go.

    There are two algorithms in use by Google. The organic search algo and the local search algo. The local search algo was developed specifically to help small business that serve a city or small geographic area. Google had a ton of small business groups on their ass because small businesses could not out SEO the big boys.

    Not being stupid Google realized that if they could somehow level the playing field by developing a new algorithm for local search, that this would open additional adwords search terms as well. You can only sell so many adds for carpet cleaning, but when you stick a city or community in front and behind it, why by golly, you open a few more adwords terms.

    The problem was how do you tell if a business really is a local business in that area? Consider how difficult that is.

    People open "businesses" on he web all the time. Many people build web properties that create leads, that they in turn sell to the local providers, reducing revenue for the small businesses in that niche. For some reason small business people complained about this.

    People who have read a SEO wso will build a website and claim they are an SEO company, hair stylists move around as much as Robin Williams on speed. Many hundreds of thousands of small businesses spring up and die each year. In the meantime the data aggregators have gotten hold of the business info, and it is all over the web. Seldom does business go belly up and go out and remove their data from the web.

    In addition, businesses change hands, go out of business, or move all the friggin time.

    What this means is that local searches brought up a lot of crap instead of good results. Along about this time some people got the idea of building a local business directory that would actually have hoops to jump thru too prove they really are a business in that area, and they allowed people who actually use this business to leave a review. If the web gave you crap, go to Angie's list and get real businesses that actually were local.

    Google decided that it would use these verified directories as a sign that a local site really was one. The theory is that the more of these you list with the more confidence that Google has in that business.

    The one thing that small business owners all have and internet marketers seldom have is a verifiable local address and phone number. Sure they can fake it, but not cheaply, and most IM people have easier fish to fry.

    Since these local business directories go thru the verification of the small business, Google used it as the lynchpin of local search.

    The second thing Google decided IMers could not cheaply get is local reviews, so that was added to the new algo.

    The final component became the behavior of the website owners themselves. (this actually applies to all Niches. If the major players in your niche have 100,000 backlinks, to rank you are probably going to do aggressive backlinking) Real Small business owners do certain things without fail. They advertise in their local community. They end up on local news, support schools and sports teams. They list themselves in local directories because that is where local people search for their service.

    Small business owners do not build backlinks to their sites. They do list themselves with their suppliers and products vendors.. They have social media accounts, and put out white papers and promotional material.

    Real small businesses have a presence in the community that outsiders cannot fake.

    I am not saying you can't rank a local site with backlinks, you certainly can. And a PBN done right will work wonders for any website. But these things have perils that IMers take in stride that are devastating to a small business. Small businesses can't just change their phone number and address, get a new domain and start over. Kill their site and you destroy their families livelihood.

    If you rank a site using the organic search algorithm, you forfeit qualifying for the local algorithm, and you are constantly at risk of Google updates.

    If you rank a site thru citations and reviews, Google updates do not matter. You are not going to have thousands of links. You do not need them. In fact the traditional neg SEO attack is harmless, because your site is ranked with the local algorithm that does not rely on backlinks. You just have to jump thru the hoops to qualify.

    Again I am not saying not to backlink or backlinks do not work. Overwhelming backlinks will rank anything, if it looks natural enough. (Proof? Google "click here"). You do need strategic backlinking, I am not saying don't build backlinks. But build backlinks that it makes sense for a real business to build.

    That's what I meant.
     
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    Last edited: May 18, 2014
  14. GringoMonkey

    GringoMonkey Regular Member

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    Your question is a little strange...

    Basically your saying, I have no problem getting clients, but I do not know what to sell them!

    I suggest a JV with someone who knows what to sell and you sell it!
     
  15. Pablo Picasso

    Pablo Picasso Jr. VIP Jr. VIP Premium Member

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    You can use PBN, but how will you choose a good PBN when you're new to SEO. I suggest you to spend some time learning and then do whatever you want to.
     
  16. randomblackguy

    randomblackguy Jr. VIP Jr. VIP Premium Member

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    I have an awesome trick for local SEO. It involves little to no link building at all and it's 100% safe (sounds fake right?) but also blackhat as hell. Website won't get deindexed but there might come a time when google gets sick of this bug and fixes it :D

    You get the clients. I rank them. 30-70.
     
  17. randybishop

    randybishop Senior Member

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    Build your own PBN for each "trade" (ie plumber, locksmith, etc).
     
  18. safex

    safex Jr. VIP Jr. VIP

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    Best way for you to Build Web 2.0 PBN for each client, So they know You worked for them and they might stick with you for years. Because with PBN You obviously not going to show them the sites with Links and they will not have any Idea whats PBN. So best is to give them something solid which they can show to any SEO in future that you Build it for them.
     
  19. geezer466

    geezer466 Regular Member

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    Not to mention the couple of dozen daily emails from India....
     
  20. freddy7

    freddy7 Newbie

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    Ok thanks for the info Techxan.
    I understand completely what you mean, but I just had this idea that using a PBN would be like basically doing extreme overkill, so it would only be a good thing. But yes, I understand what you mean. I will probably try a case study first, and rank someone's business without charging them anything and (sensibly) experiment.