A question i have often wondered about is the existence of actual White Hat SEO. Isn't this other term that we seem to use so often - "black hat seo" something coined by SEO firms that doesn't want to be related to something that is immoral and/or plainly illegal? (note: i'm not talking about the word "black hat" now but "black hat seo" - there is quite a difference) And White Hat SEO - does it even exist? Isn't *ANY* type of conscious decision to manipulate the SERPS something that is Black Hat? Where does this white end and where does the black begin? Isn't really any type of manipulation something that does NOT favor the search engines? My answer is that both terms just doesn't make any type of sense AT ALL and is only coined as a selling point for clients that doesn't know better or for SEO firms to use to legitimize THEIR way of "white hat seo" as they call it. Even though the same SEO firms often get busted for methods that are considered immoral or way ahead in that so-called "gray area", or what we would call "Black Hat Techniques". Please mention a SEO firm that officially publish how they get those Google#1. In my mind there is only two things: 1. Spam; To on a large scale fuck with everything that can be fucked with in order to rank better in the SERPS. Do anything to get that extra link and suck the juice out of it. 2. Non-spam; To have your shit in mind but not take each chance you have of getting that extra link just for the sake of it. White Hat = Purely on-page and link-directories? What about the manipulation and how that does not favor the search engines quest for "the best answer to your query"? What do you think?