1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

does this page violate Google's TOS by showing different text to the search engines?

Discussion in 'Black Hat SEO' started by turdface, Nov 2, 2012.

  1. turdface

    turdface Supreme Member

    Joined:
    Sep 3, 2010
    Messages:
    1,271
    Likes Received:
    169
    I had a question about the acceleration of the Logitech m510 mouse, so I Googled:

    logitech wireless mouse acceleration m510

    And this was the first result:

    [​IMG]

    Now have a look at the text that shows in the preview for that page.

    Specifically notice the word "acceleration." Notice how it is in the middle of the sentence "... you can change the pointer speed and acceleration, turn on point trails..."

    Have a look at that page:

    http://www.logitech.com/en-us/mice-pointers/mice/wireless-mouse-m510

    Just use your eyes for now. Do you see the word "acceleration" anywhere?

    No.

    Do you see the rest of that sentence anywhere?

    No.

    But maybe we missed it, so let's do a "find" on it!

    [​IMG]

    Notice the search box does not turn red. THAT MEANS THE SEARCH TERM IS ON THE PAGE! But it doesn't take you to the term.

    How strange!

    Let's look at the source code:

    [​IMG]

    Well look at that, the text actually is on the page, it's just not shown to human visitors.

    This webpage is showing text to the search engines that it is not showing to human visitors. Isn't this SPECIFICALLY prohibited in Google's TOS? I mean, I know YouTube does it all the time, but Google owns YouTube so you would expect that.

    If Google wants us to play fair then it should be impartial.

    Here you have a website breaking Google's rules and still ranking #1.
     
    Last edited: Nov 2, 2012
  2. blackhit

    blackhit Super Moderator Staff Member Jr. VIP Premium Member

    Joined:
    Jan 28, 2008
    Messages:
    2,402
    Likes Received:
    4,251
    Location:
    Dark Side Of The Moon
    In one of their CSS files there is a class named

    Code:
    .tabContent.hide
    This places a lot of content outside the screen:

    Code:
    
    .tabContent.hide {
        display: block;
        left: -9999px;
        position: absolute;
        top: -9999px;
    }
    
    
    
    
    
     
  3. MeetTheVirus

    MeetTheVirus Regular Member

    Joined:
    Dec 25, 2011
    Messages:
    242
    Likes Received:
    98
    Occupation:
    SEO/SEM
    BlackHatWorld is so boss at indexing it's already now #4 for the search term "logitech wireless mouse acceleration m510"

     
  4. supaH

    supaH Junior Member

    Joined:
    Nov 22, 2011
    Messages:
    123
    Likes Received:
    20
  5. kanewm

    kanewm Registered Member

    Joined:
    Jul 13, 2009
    Messages:
    62
    Likes Received:
    6
    Haha, I hope Logitech gets Google-slapped
     
  6. dubious

    dubious Regular Member

    Joined:
    Apr 22, 2012
    Messages:
    235
    Likes Received:
    222
    Occupation:
    Project Manager/Business Development Manager
    Location:
    Australia
    A) Found it

    [​IMG]



    B) Not a violation of Google's ToS

    The page is dynamic, with different content sections available via CSS. It's clean, in fact I use a similar technique on a site in which a URL like site.com/product#specification will bring up hidden content. This is actually considered *Good Technique*, it's Google's job to put less weight on it if need be.

    People underestimate the power of internal linking to the same page within the article. Thing like a Table of Contents, etc is great for contextual linking to H2's of an article.
     
    • Thanks Thanks x 1
  7. dubious

    dubious Regular Member

    Joined:
    Apr 22, 2012
    Messages:
    235
    Likes Received:
    222
    Occupation:
    Project Manager/Business Development Manager
    Location:
    Australia

    Oh, BS! A good UX should never be sacrificed for SEO. Never.

    This is a well designed page, full of content which can be navigated to.
     
  8. turdface

    turdface Supreme Member

    Joined:
    Sep 3, 2010
    Messages:
    1,271
    Likes Received:
    169
    That was my secret plan all along :rofl:
     
  9. turdface

    turdface Supreme Member

    Joined:
    Sep 3, 2010
    Messages:
    1,271
    Likes Received:
    169
  10. ChatAnd.net

    ChatAnd.net BANNED BANNED

    Joined:
    Jun 12, 2012
    Messages:
    260
    Likes Received:
    81
    LMFAO....Just had to chime in and say I love your username "turdface" I spit my beer all over my monitor laughing.
     
    • Thanks Thanks x 1
  11. Tangy

    Tangy Regular Member

    Joined:
    Jul 31, 2012
    Messages:
    233
    Likes Received:
    82
    Location:
    Vancouver
    Man, that's hilarious! I wonder how I will end up.

    At any rate, as someone mentioned above this is most definitely not against Google's TOS. Every webpage with tabs, accordions, sliders, etc. will have text that shows up in the source and page content but which is hidden from the user when the page first loads. This is a common feature in usability and design.

    What they're looking for is text that is specifically shown to their bots but unable to be viewed by regular visitors. That stuff will cause you problems.