does the strategy of creating highly specialised sites for a specific search query work in google now?

Proxy Hobbit

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does the strategy of creating highly specialised sites for a specific search query work in google now?

For example: I have a business selling cars from China and Europe, and I would like to make a website for my business so that it ranks in the top positions for the queries: "buy car from china", "buy car from europe". My audience is people from all over the world

I see two variants of realisation:

1. create one site, the main page of which will combine two directions (selling cars from China and selling cars from Europe) and make two additional pages, one about selling cars from China, the second about selling cars from Europe.
2. to create two sites. The first site will be dedicated to selling cars from Europe, and the second site will be dedicated to selling cars from China.

Which of the two options, in your opinion, is most likely to get high positions in Google for the queries "buy a car from China", "buy a car from Europe", provided that I will not develop these sites in any way and will not invest in the development of these sites, in other words, I will create them and will not touch them anymore.
 
in other words, I will create them and will not touch them anymore.
in this case you might never rank. Just saying...

Which of the two options, in your opinion, is most likely to get high positions in Google for the queries "buy a car from China", "buy a car from Europe", provided that I will not develop these sites in any way and will not invest in the development of these sites,
if you manage to find 2 EMDs (buycarsfromchina.com and buycarfromeurope.com... or it doesn't need to be .com specifically, you can use other extensions, which greatly enhances your chances of finding EMD) I think you can go with the 2 sites option.

Otherwise (if you can't find good EMDs), I'd create one site (still on EMD, though... or on partial EMD at least), and put both pages on the same site. But again, just creating the pages and doing nothing with them will most likely not get you anywhere...
 
Different business and selling principles (from China and from Europe). On one site they will lose to any site that separately sells from China and separately from Europe.

The main page is almost all of your weight without link pumping.
And you are trying to dilute the weight on two directions, and different, you will immediately lose to all who have the same on different sites.
 
in this case you might never rank. Just saying...


if you manage to find 2 EMDs (buycarsfromchina.com and buycarfromeurope.com... or it doesn't need to be .com specifically, you can use other extensions, which greatly enhances your chances of finding EMD) I think you can go with the 2 sites option.

Otherwise (if you can't find good EMDs), I'd create one site (still on EMD, though... or on partial EMD at least), and put both pages on the same site. But again, just creating the pages and doing nothing with them will most likely not get you anywhere...
I didn't know EMDs still worked
Different business and selling principles (from China and from Europe). On one site they will lose to any site that separately sells from China and separately from Europe.

The main page is almost all of your weight without link pumping.
And you are trying to dilute the weight on two directions, and different, you will immediately lose to all who have the same on different sites.
is the two-site strategy winning because people are more likely to choose highly specialised sites or because google ranks highly specialised sites well for a particular search query?
 
I didn't know EMDs still worked
50-50

I've seen a couple local sites a few weeks ago raking in traffic like crazy. and while I can't say it was due to their EMDs the EMDs were the only thing they've had in common. I think they're worth a try if you don't intend to buy brandable domains and spend time building up the brands. You said that you don't care about doing much of anything with these websites, so in this case clinging onto every SEO trick you know can be useful...
 
I didn't know EMDs still worked

is the two-site strategy winning because people are more likely to choose highly specialised sites or because google ranks highly specialised sites well for a particular search query?
It will win not because Google ranks better, but because the algorithm is such that a separate site will have much more thematic weight and it is easier to bring it to the top than a site that on the main divides the topics in half.
 
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