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Does the link structure of your website matter for rankings?

Discussion in 'Black Hat SEO' started by CosmicSoundz, Jun 11, 2013.

  1. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    Hey guys. Does it matter how your sites link structure is done in regards to ranking higher in serps?

    example.

    http://www.domain.com/toys/infant-toys/blue-toy

    or should we just use...

    http://www.domain.com/blue-toy


    Does google want to see categories above products and so on and so on?
     
  2. ViperVin

    ViperVin Regular Member

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    I often look at zappos.com to see how they do their SEO. They've spent a lot over the years to make sure it is done right.

    And you will notice they use the domain.com/blue-toy structure.
     
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  3. Abstroose

    Abstroose Elite Member

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    Best to keep it at www.domain.com/blue-toy if you're just targeting the keyword blue toy. The former structure is preferred for long tail keywords or variations.
     
  4. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    interesting.. two replies and two different answers.. ;)
     
  5. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    Does anyone have any solid sources that cite what is the best practice?
     
  6. Abstroose

    Abstroose Elite Member

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    What's different about our answers? We both recommended the same structure, however I went on to explain when you would use the other.
     
  7. Logician

    Logician BANNED BANNED

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    From the way I understand it if you used /infant-toys/blue-toy thats two keywords, and the one closest to the domain would have a little more juice.
     
  8. PrinceVisi

    PrinceVisi Elite Member

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    Thanks for pointing this thing out. I like the www(.)domain.(com)/blue-toy idea and it makes more sense and is more SEO friendly and simple.
     
  9. Stufferizer

    Stufferizer Regular Member

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    This is also my understanding. I notice the same thing in domain names. If you chose kw1-kw2.com the second one will have a smaller impact. So as everyone else suggested I would go for the short version.
     
  10. aranrond

    aranrond Newbie

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    The second version will give a very small SEO benefit because the keyword is closer to left side.
     
    Last edited: Jun 11, 2013
  11. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    Thanks guys.

    So than I guess I wont be able to structure my site like this article explains?

    http://searchengineland.com/everything-you-need-to-know-about-seo-web-structure-internal-links-110994
     
  12. aranrond

    aranrond Newbie

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    I remembered that a loooong time ago I watched Matt Cutts talk about it.

    Needed 15 minutes to find it again :)

    youtube.co-m/watch?v=gRzMhlFZz9I
     
  13. YoungCeaser

    YoungCeaser BANNED BANNED

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    This one might be useful http://www.thattrainingguide.com/blog/research/best-permalink-structure/ . It is video by Matt Cuts about permalinks but explains your questions.