It depends on your niche. When someone logs onto youtube from oustide the US it gives them an option to search videos from there country or select worldwide- which is also US default. Many select there own country. They only see videos from there country, so If your marketing specifically to a country niche then it makes a difference. Also When you target countries outside worldwide your video can get many more views because of the lack of competition. Ive been able to get several youtube honors from using this strategy.
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