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Does the colors of a landing page matter?

Discussion in 'Copywriting & Sales Persuasion' started by Qingong, Feb 22, 2014.

  1. Qingong

    Qingong Newbie

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    Occupation:
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    I just read on this section "The psychology of a landing page"
    which is one of those posts that inspires you to come up with lots of ideas

    And now I wonder if colors really matter on a landing page or have I read
    just one post too many?
     
  2. miluge

    miluge Regular Member

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    It does and not only on landing page, go and chek by yourself you will see put a brown landing page and then switch to blue or green I'm sure you will make more sale.
     
  3. TrailBlazer

    TrailBlazer Junior Member

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    Yes absolutely, the better visually pleasing your landing page, the better chances you have at conversions. Only way to find out is by split testing. Don't change any other variable besides the color of the page, find one that converts the highest. Simple as that.
     
  4. judif414

    judif414 Regular Member

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    • Thanks Thanks x 3
  5. foitoi

    foitoi Junior Member

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  6. shortgigs

    shortgigs Regular Member

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    Of couse it matters, What colors strike the most to people to click? What color makes people attract to a certain area? Visit those watch movies online sites and see what 'pops out' at you.
     
  7. solventnine

    solventnine Junior Member

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    There are so many variables and color is just one. If you want to know which colors work best, test different approaches. As shortgigs mentioned, look at other sites, see what pops out, what you notice. The more content on a page the more advertisers have to work to get your attention...
     
  8. Sone

    Sone Junior Member

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  9. nospiritloss

    nospiritloss Newbie

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    Yes, its important to pick the right colour combinations and graphics to make your page content easier to follow.
     
  10. Qingong

    Qingong Newbie

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    Thanks guys for voicing your opinion and for those cool links you provide too
    I'll try to stay away from brown while sketching my Landing Page
     
  11. joeiik

    joeiik Junior Member

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    HOW it is here in Europe? We dont have traditional GREEN dollars papers. We have green, pink, brown etc...
     
  12. ivanfitzy

    ivanfitzy Junior Member

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    I heard a yellow "Buy Now" button works best and peoples eyes drift to the right
     
  13. joeiik

    joeiik Junior Member

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    You heard yellow, I did read the orange one on "buy/add to cart/get this" button.
     
  14. increaselikes

    increaselikes Newbie

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    The more pleasing it is. The more customers you will get.
     
  15. mikeisright

    mikeisright Regular Member Premium Member

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    When it comes to conversion (obviously the most crucial element in your sales equation), everything matters: colors, layout, fonts, the images you choose, the words that you use or don't use in your header titles, your order buttons, the location of your call to action and even the width of your textual sales page content.

    Yet, everything should be calculated and tested ACCORDING to your target audience.

    For example: different main theme colors should be used if your target customer is a guy looking to perform better in bed, than if your potential customer is a Jewish Orthodox looking for Kosher flights to Jerusalem.

    Either way, the basic rule of thumb is to test everything and use no more than 3 main (and matching) colors on your sales page.

    Hope this helps,
    Mike.
     
  16. lukelim

    lukelim Registered Member

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    May somebody advice which colour suitable for realtors agent? Maybe need hear somebody though meanwhile I'm just making my website customise
     
  17. Nullifier

    Nullifier Newbie

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    Getting the right color is very important on any landing page.
     
  18. pahosa

    pahosa Junior Member

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    Yes it does matter. Because some people/consumers think that red is something that's not good. To help you out, I suggest that you try, Crazyegg. It helps you analyze your landing page and where people usually click.
     
  19. fitnessspeed

    fitnessspeed Newbie

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    Ryan Deiss did experiments that proved Robin's Egg Blue converted the best. But Blue is a sign of honesty and brown is a sign of power/dependability
    Cheers,
    Fitnessspeed
     
  20. slntdth7

    slntdth7 Junior Member

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    A lot of landing pages use blue, we do as well. There was an article I read about how different colors convey different things and I think blue was honesty.

    I also learned in college (years ago) that blue was the most pleasing color to the brain.