Does spending more budget on Facebook ads bring more money?

PMAX Agency

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Oct 9, 2023
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Facebook is a powerful platform for reaching potential customers, but it can also be costly if you don't optimize your budget.
To get the most out of your Facebook ads, you need to:

1. Define your target audience clearly and use the appropriate criteria to segment them.
This will help you deliver relevant and personalized messages to the people who are most likely to buy your products or services.

2. Allocate your budget wisely across different types of campaigns.
A good rule of thumb is
  • Spend 20% of your budget on awareness campaigns, which aim to introduce your brand and generate interest among your target audience.
  • Spend 70% of your budget on conversion campaigns, which focus on driving sales and generating leads.
  • Spend the remaining 10% of your budget on retention campaigns, which aim to re-engage your existing customers and encourage repeat purchases.

I have implemented this strategy for some of my clients and achieved very high results.
 
Sometimes my ads are profitable, I increase the budget but the profit decreases. Maybe because I haven’t allocated the budget effectively
 
Throwing money at a poorly targeted or ineffective campaign is unlikely to generate significant returns. Invest time in refining your targeting, creatives, and landing pages before scaling up.
 
Tôi hoàn toàn đồng ý với bạn. Tôi từng chi rất nhiều tiền cho quảng cáo nhưng kết quả không hiệu quả vì không đặt ra mục tiêu cụ thể hay biết cách phân bổ ngân sách hiệu quả. Kinh nghiệm đó đã dạy tôi rất nhiều.
 
Totally agree with you.
Actually, having a lot of money and spending a lot doesn't mean it's effective, but the most important thing is knowing how to allocate it properly.
 
In general, an increase in budget implies a decrease in ROAS. IMO focus on conversion rate optimisation of your LP + Creatives
 
Facebook is a powerful platform for reaching potential customers, but it can also be costly if you don't optimize your budget.
To get the most out of your Facebook ads, you need to:

1. Define your target audience clearly and use the appropriate criteria to segment them.
This will help you deliver relevant and personalized messages to the people who are most likely to buy your products or services.

2. Allocate your budget wisely across different types of campaigns.
A good rule of thumb is
  • Spend 20% of your budget on awareness campaigns, which aim to introduce your brand and generate interest among your target audience.
  • Spend 70% of your budget on conversion campaigns, which focus on driving sales and generating leads.
  • Spend the remaining 10% of your budget on retention campaigns, which aim to re-engage your existing customers and encourage repeat purchases.

I have implemented this strategy for some of my clients and achieved very high results.
Very few advertisers can afford such a budget allocation. They often create campaigns to sell products and throw money directly at it.

I think these allocations are only suitable for professionals with year-round offerings
 
Yes, in some cases, this is because spending more budget on FB ads will bring you money first by getting you greater reach which will increase your audience and chances of finding customers. It will also help improve your target.
 
Sometimes my ads are profitable, I increase the budget but the profit decreases. Maybe because I haven’t allocated the budget effectively

That's right, there needs to be a strategy to increase the budget to be effective. Usually, I will multiply the campaign and choose the effective campaign to continue running.
 
I made the mistake of focusing all my budget on sales goals, so I really agree with this way of dividing the budget. Wish I knew this sooner
 
Many factors goes into determining how profitable your ads are tbh. Some days its shit and other days, its like you've found the edge of the rainbow. Ofc many courses say this and that but it sometimes feels like guess work
 
có, phân bổ ngân sách hợp lý giúp tối đa hóa lợi nhuận

The way you allocate your budget is very reasonable, so you will get many good results
Reasonable budget allocation will optimize and increase profits
Budget allocation will help you easily optimize your campaign to bring the most efficiency without wasting budget.
I made the mistake of focusing all my budget on sales goals, so I really agree with this way of dividing the budget. Wish I knew this sooner
Totally agree with you.
That's right my friends
 
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